The Streisand Effect: What is it? How Does it Affect Brands?

Author: Victoria Csiga

In a nutshell, the Streisand Effect is what happens when a brand attempts to keep information secret but ends up causing it to spread like wildfire instead. As you can imagine, this can be an incredibly embarrassing phenomenon for businesses and brands as it reveals their hidden intentions to the world in spectacular fashion. What […]

Category: Marketing, News

Online Reputation Management Guide for Businesses

Author: Victoria Csiga

Reputation management is just as important as collecting and curating customer reviews for businesses since it can greatly impact how consumers perceive you. If you don’t have a handle on your online reputation, you’ll be open to criticism from customers and your sales will suffer as consumers won’t see you as a trustworthy brand. Why […]

Category: Marketing, News

Brand Reputation: 7 Ways to Boost Your Business

Author: Victoria Csiga

Brand reputation is all about a company’s image. As soon as a business starts trading, it’s in the limelight. That means the way customers perceive the business becomes everything, and the management of brand reputation should be of the utmost importance to business owners. Brand reputation definition: what does it mean? Every business should aspire […]

Category: Marketing, News

11 Types of Customer Reviews and How to Get Them

Author: Victoria Csiga

Customer reviews are essential for business owners as they can be seen as a form of free marketing to develop a budding business. Whether the comments and reviews left are positive or negative is less critical than the number of reviews you collect.  Why are customer reviews important for your business?  It might seem illogical, […]

Category: Marketing, News

New Feature: Image Widget

Author: Victoria Csiga

Trustindex brings you it’s newest feature: the image widget! What is that? With the help of the image widget, you can now turn your reviews into images – you can completely personalize the chosen review by adding a background, highlighting, altering the color and alignment as well. Why is this useful? You’re able to share […]

Category: News, Trustindex Help

New feature: Highlighting

Author: Victoria Csiga

Thanks to the newest Trustindex feature you can now catch your potential customers’ attention more efficiently regarding your feedback. What’s this? With Highlighting, you are able to highlight any part of your reviews that you’d like. You can even customize the colour and size of it in the settings of the widget. Why is this […]

Category: News

The 25 best Trustpilot Alternatives in 2021

Author: Victoria Csiga

Trustpilot is one of the best websites for finding out whether a company is the real deal or not, but it isn’t the only website offering this review-checking service. There are plenty of worthy Trustpilot alternatives you should consider, offering a variety of services that could be of use to you and your business. If […]

Category: News, Tips and tricks

Anonymous Google Review Guide: How to Leave One?

Author: Victoria Csiga

Google reviews are universally considered to be the most important reviews you can find on the internet. The influence Google has in the online space is so great, that reviews made through the platform can have a significant impact on consumer purchase decisions. If you’ve ever tried out a local business or been on a […]

Category: News, Tips and tricks

Guide: How do I Find my Reviews on Amazon?

Author: Victoria Csiga

Amazon reviews are hugely influential for purchase decisions, and as a result they can have a significant impact on a product and company’s reputation. Too many one star ratings and you could lose customer loyalty, but plenty of four star and five star ratings and your sales should skyrocket. Amazon reviews can literally make or […]

Category: News, Tips and tricks

How to Leave a Review on Airbnb: Step by Step Guide

Author: Victoria Csiga

The question of how to leave a review on Airbnb is one which is important to address, since reviews are what make platforms such as Airbnb what it is. Without reviews, sites like Airbnb would struggle to generate so much traction among consumers and it would be extremely challenging for holidaymakers to pick out the […]

Category: News, Tips and tricks