Shopify is an eCommerce platform that many recommends for building a flexible yet scalable online store with a feature set that enables customization.The goal of Shopify was to make anybody able to create their online store from scratch with ease. In our opinion, they have reached that goal. In this blog we want to show […]
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. A huge benefit of Tag Manager is that you, the marketer, can manage the code on your own. You can even add […]
Definition | Benefits of Reviews | Best Platforms | The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service. Given that most consumers rely on user reviews to inform their purchase decisions, […]
Definiton | Why are they important? | How to get them? | Product reviews are essential for any business that sells directly to customers since they can shape and influence consumer purchase decisions. This is especially true if you use an eCommerce store since customers won’t be able to physically get their hands on the […]
Meaning | Review sites | Reviews in Email | Reviews in Ads | Reviews in Social Media | Transparency | If you’re a business owner or in charge of a business’s marketing efforts, then it’s likely you’ve heard of review marketing. In case you haven’t, review marketing refers to the free marketing strategy that is […]
Principles | Product | Price | Promotion | People | Environment | Process | While there are many innovative and creative ways to market your business and products, many companies stick to the foundational principles of marketing to sell their goods. There are around seven generally agreed-upon marketing principles, though some would tell you that […]
In a nutshell, the Streisand Effect is what happens when a brand attempts to keep information secret but ends up causing it to spread like wildfire instead. As you can imagine, this can be an incredibly embarrassing phenomenon for businesses and brands as it reveals their hidden intentions to the world in spectacular fashion. What […]
Reputation management is just as important as collecting and curating customer reviews for businesses since it can greatly impact how consumers perceive you. If you don’t have a handle on your online reputation, you’ll be open to criticism from customers and your sales will suffer as consumers won’t see you as a trustworthy brand. Why […]
Brand reputation is all about a company’s image. As soon as a business starts trading, it’s in the limelight. That means the way customers perceive the business becomes everything, and the management of brand reputation should be of the utmost importance to business owners. Brand reputation definition: what does it mean? Every business should aspire […]
Customer reviews are essential for business owners as they can be seen as a form of free marketing to develop a budding business. Whether the comments and reviews left are positive or negative is less critical than the number of reviews you collect. Why are customer reviews important for your business? It might seem illogical, […]