How to boost trust & sales with Trustmarks

Put your website visitors at ease with Trustmarks for the best browsing and shopping experience.

Increase trust and create a positive experience for customers on your website by incorporating Trustindex Trustmarks into areas where potential customers may have doubts or hesitations.

How do Trustmarks work?

Designed to be placed in specific conversion areas (such as contact forms, basket, etc.), the Trustmarks let visitors know that actions such as filling out a form, logging in, or checking out are safe. 

They are small but noticeable enough so it does not disturb the website visitors while browsing through your site.

Types of Trustmarks

Certified Secure

To address visitor worries about malware, viruses, and phishing, demonstrate that your website is regularly checked for security concerns.

You can use the widget if your website meets the following conditions:

• Not malicious site (Google Web Risk check)
• Your URL is not blacklisted
• Your page is loaded over HTTPS

Secure Form

Adding the Secure Form trustmark to registration and email collection forms can address any worries related to data protection and phishing.

You can use the widget if your website meets the following conditions:

• Not malicious site (Google Web Risk check)
• Your URL is not blacklisted
• All of your forms are requested to an HTTPS page

Secure Login

Login pages should incorporate the Secure Login engagement trustmark to help alleviate worries about data security and phishing.

You can use the widget if your website meets the following conditions:

• Not malicious site (Google Web Risk check)
• Your URL is not blacklisted
• All of your forms are requested to a HTTPS page

Secure Checkout

The Trustmark for Secure Checkout is designed to reassure customers that their data is safe and secure, and should be displayed on checkout pages and close to any credit card forms.

You can use the widget if your website meets the following conditions:

• Not malicious site (Google Web Risk check)
• Your URL is not blacklisted
• Your page is load over HTTPS
• All of your forms are request to a HTTPS page

Secure SSL

Assure visitors that their data is protected and secure from phishing attacks by using SSL encryption.

You can use the widget if your website meets the following conditions:

• Not malicious site (Google Web Risk check)
• Your URL is not blacklisted
• Your page is load over HTTPS

Issue-Free Orders

Demonstrate to visitors that you provide dependable business practices and successful order completion by displaying evidence of your commitment to excellent service.

You can use the widget if your website meets the following conditions:

• Your company’s rating score is above 4.5
• Not malicious site (Google Web Risk check)
• Your URL is not blacklisted

Spam Free

Reassure visitors about spam and data protection by demonstrating that a third party has not identified any suspicious email activity from your website.

You can use the widget if your website meets the following conditions:

• Your email address is not spam blacklisted and is valid
• Not malicious site (Google Web Risk check)
• Your URL is not blacklisted

Free Shipping

Let customers know that they can expect free shipping from your business.

Exceptional Support & Exceptional Customer Service

Display how satisfied your previous customers and clients are with your business’s support using an Exceptional Support or Customer Service badge.

30-Day Money-Back Guarantee

Get the attention of website visitors right away and put them at ease by letting them know their satisfaction is your number 1 priority.

How to create your own Trustmarks in 4 steps

Step 1 – Add new Trustmark

After logging in to your Trustindex account, navigate to the Widget Configurator menu > Trustmarks. To begin, click on Add.

Step 2 – Select layout

First, you will have to select the widget layout for the Trustmark. Currently, there are 11 different badges you can choose from.

Step 3 – Customize

Customize your Trustmark badge to your liking in the Style Editor.

Step 4 – Save and insert

Click on the Save and get code button at the top right. Then just copy & paste the code into your website (in source view/HTML view).

Not sure how? Here’s some help:

8 Benefits of using Trustmarks

1. Builds Trust: Trustmarks instill confidence in visitors, making them more likely to share information or make purchases.
2. Credibility Boost: These badges enhance a company’s credibility.
3. Security Assurance: Trustmarks related to security reassure users that their information is handled securely, which is crucial for e-commerce sites.
4. Conversion Rates: Trustmarks positively impact conversion rates by giving users the confidence to take desired actions.
5. Compliance and Quality: Some Trustmarks signify adherence to standards, compliance, or quality practices.
6. Competitive Edge: Trustmarks differentiate a company from competitors, attracting users who prioritize security and quality.
7. Risk Reduction: Trustmarks address concerns about online risks, reducing perceived risks associated with transactions and data sharing.
8. Customer Loyalty: Building trust through Trustmarks can lead to increased customer loyalty and repeat business.

If you have any questions regarding Trustmarks, don’t hesitate to reach out to us at support@trustindex.io or on our Facebook Chat.

Free workshop for more success

If you’d like to get to know more about Trustindex’s other features, then sign up for our free, 20-minute workshop where our Expert will show you:

• Why Google Reviews are important for your business success
• How to rank higher on Google Maps and search results with the help of reviews
• How to manage your online reputation with the Trustindex system
• Modern, automatic solutions for review management
• And how to collect 15+ new reviews every day.

Frequently Asked Questions