There are a lot of reasons why a business might like to take down a review on Tripadvisor.  Maybe the review is full of falsehoods and misrepresents the customer’s true experience, or perhaps it is full of vitriol and likely to scare off future customers. Since many consumers base purchase decisions on reviews left by […]

Responding well to Tripadvisor reviews can have a hugely positive impact on your business’ reputation, as new customers will see you as a company that engages with and adapts to constructive feedback. This can influence prospective consumers’ purchase decisions regarding the products and services you offer, so it’s worth knowing the best ways to respond. […]

Many consumers rely on reviews to get reliable information about a business. Reviews can work for you or against you, causing the consumer to either give your business their time and money or to avoid it at all costs.  The difference between what a positive and negative review can do for your company is huge, […]

Believe it or not, customers often filter those 1-star reviews you don’t want them to see, but this doesn’t have to be bad for business. Consumers often filter reviews since they believe they can trust the negative ones.  After all, why would another customer who’s invested their own money in a product or service lie […]

You may be wondering what possible benefits there could be to a negative review, which is understandable, so in this guide, we’re going to show you how to make the most of one. Yes, it is indeed possible to not only get some good out of negative reviews but also use them to drive more […]

Trust is one of the most valuable elements in every purchase decision. The customers of today are especially drawn to authenticity, given that there’s so much dubious marketing out there that is backed up by false claims.  As a result of this, the review is growing in importance and is perhaps the most influential element […]

If you have aspirations of building online brand awareness and boosting sales, it’s good to learn how to get Google Reviews due to the search engine’s popularity. Statistics surrounding customer reviews have shown that Google is leading other review platforms such as Facebook and Tripadvisor, making it the number one tool in the review market. […]

Facebook is a wonderful social networking tool that started out as a platform to keep people connected and has developed into a place to share important news stories and hilarious memes with your friends and family. Yet, it’s also possible to use Facebook for business since you can use it to stay in touch with […]

The importance of Google reviews Google is the number one search engine in the world, as well as one of the fastest growing website for customers to share their experiences with businesses. Studies show: that Google is the review site of choice as 64% of customers say they look up a certain business before deciding […]

You can showcase what your customers truly think of your business on your social media by utilizing your reviews and recommendations on your Facebook Page. With the help of a Facebook review widget, your feedback can serve as powerful social proof and you should use this opportunity to display them on your website. A widget […]