Google Forms Alternative: 7 Best Free & Paid Options in 2023

The best Google Forms alternatives, Compare these excellent Google Forms alternatives
  1. What is Google Forms?
  2. Why should you consider using a Google Forms alternative?
  3. Compare the alternatives: Prices & Rating
  4. 7 best alternative to Google Forms
  5. What about Microsoft Forms?
  6. Overview of Google Forms
  7. Verdict: Which is the best Google Forms alternative?

If you’re searching for a Google Forms alternative, we’ve got you covered!

While Google Forms is widely used and free, it may not offer the level of customization and advanced features you need to collect data from visitors effectively.

In this article, we’ll introduce you to the top Google Forms alternatives.

These form builders provide greater flexibility and advanced features, allowing you to choose the one that best suits your business needs.

What is Google Forms?

Google Forms is a handy form builder tool that allows you to make and distribute online forms and surveys easily.

It’s completely free and offers a range of features, such as:

  • templates,
  • different field types,
  • sections for organizing your form,
  • conditional logic for customized responses,
  • a tab to view and analyze responses,
  • various question types like multiple-choice questions.

You can use Google Forms for a wide array of purposes such as:

  • event registrations,
  • feedback surveys,
  • class quizzes,
  • party invites,
  • and many other applications.

Why should you use a Google Forms alternative?

Google Forms is a widely used tool to create forms. It’s free and user-friendly, allowing users to easily create dynamic forms, surveys, and questionnaires and collect data in spreadsheets for analysis.

While Google Forms is great for basic use, it does have some limitations that may not meet the needs of businesses. For example, if you want to collect payments from customers through a form, Google Forms doesn’t offer that feature.

Another drawback is the absence of conditional logic, which means you can’t show or hide fields based on user responses from a conversational form automatically.

Additionally, it has basic form-building features therefore, there aren’t many options for customizing the form’s appearance. You might find the default look not suitable for professional business use.

Lastly, Google Forms lacks advanced security features such as locking forms based on user access levels or using passwords for added protection.

Fortunately, there are several other popular online form builders available that offer more robust features and integrations.

Let’s explore the best Google Forms alternatives.

Compare the alternatives: Prices & Rating

AlternativeStarting PriceRating
Hubspot Form BuilderFree4.4
based on 1,500+ reviews
based on 4,000+ reviews
Zoho Forms$10/month4.2
based on 700+ reviews
based on 300+ reviews
based on 1,000+ reviews
based on 4,000+ reviews
Formidable Forms$99.50/year4.5
based on 200+ reviews

The 7 Best Google Forms Alternatives

1.) HubSpot Form Builder

Hubspot Google Form alternative drag and drop editor

HubSpot’s Form Builder is an integral component of their all-in-one marketing platform, which includes CRM, email marketing, and other sales features.

With the cloud-based form builder, you can effortlessly create customized forms that seamlessly integrate with HubSpot CRM, enabling you to collect the information you need.

One standout feature is the marketing automation capability, allowing you to set up automatic email follow-ups for users who submit form data.

Furthermore, you can incorporate additional follow-up actions using HubSpot’s CRM and marketing automation tools.

In the professional and enterprise-level plans, you can take advantage of smart forms that adapt based on a visitor’s browsing history. Additionally, these plans offer enhanced analytics as part of HubSpot’s Marketing Hub.


The Google Forms alternative initially starts as a completely free tool.

However, there are three premium levels available as part of the Marketing Hub, starting at $18 per month.

Upgrading unlocks benefits such as removing HubSpot branding, accessing additional form features, and gaining more robust email marketing tools.

Pricing of HubSpot Forms

2.) JotForm

Choose multiple forms templates from JotForm

JotForm provides an online form builder that lets you start with a free trial.

The free version permits you to create up to 5 simple forms, record 100 form submission and provides 100 MB of storage space.

However, if you require more form submissions, storage space, HIPAA compliance, and the absence of JotForm branding, upgrading to one of their paid plans would be beneficial.

One of the strengths of JotForm as a Google Forms alternative is its rich set of features.

It offers a wide range of templates, enabling you to create various types of forms such as product order forms, registration forms, contact forms, surveys, file upload forms, and membership forms.

Each field within the form templates is customizable, and like other form builders, JotForm provides a convenient drag-and-drop interface for building forms.

Additionally, it offers payment collection capabilities by integrating with services like PayPal, Square, Stripe, and others.

JotForm also excels in providing multiple options for conditional logic.

You can easily configure actions such as showing or hiding fields, performing complex calculations, skipping or hiding pages, and more.


JotForm offers a free version, but their premium plans start from $19.50 per month when billed annually.

Prices of JotForm form builder

3.) Zoho Forms

Create online surveys with this powerful Google Forms alternative called Zoho Forms

Zoho Forms is a highly regarded online form builder in the market, offering a wide range of features that go beyond what Google Forms provides.

One of the standout features of the Google Forms alternative is its extensive collection of form templates tailored to different industries and business sectors.

Whether you’re in business, construction, healthcare, eCommerce, HR, or education, it offers templates designed specifically for your needs.

Once you select a template, you have various options for customization. The intuitive drag-and-drop builder allows you to add or remove fields from the form effortlessly.

You can also utilize conditional logic to set rules for each field or create multipage forms to enhance the user experience.

Zoho Forms prioritizes the security of your data and provides built-in measures to protect it, including access restrictions to forms.

It also offers detailed analytics reports, allowing you to track and analyze the performance of your forms.

Another notable advantage of Zoho Forms is its seamless integration with other Zoho apps, enabling you to automate workflows and easily route form data to different applications.


Zoho Forms offers plans starting at $10 per month when billed annually.

Pricing of Zoho Forms

4.) Wufoo

Form tool called Wufoo

Wufoo, developed by SurveyMonkey, is an online form builder that caters to both small businesses and large corporations.

It has gained popularity due to its user-friendly interface and robust features.

Like other Google Forms alternatives on our list, Wufoo provides a drag-and-drop builder, making form creation a breeze. It offers pre-built templates that allow you to quickly create various types of forms.

Wufoo offers extensive options for customizing each field. You can rename fields, set ranges, display fields based on specific criteria, add placeholder text, and more, giving you greater control over the form’s appearance and functionality.

Additional features of Wufoo include Google Analytics form tracking to gather valuable insights.

This includes:

  • capturing respondents’ IP addresses
  • implementing captcha spam protection
  • and seamless integration with payment forms services


Wufoo offers a free trial for you to test its features, and its paid plans start from $14.08 per month when billed annually.

Pricing of Wufoo form builder

5.) Typeform

Create forms with Typeform

Typeform is a robust tool for creating forms on your website, packed with a wide range of features. It provides users with the ability to create various types of online forms easily.

To get started, it offers a multitude of form templates across different categories such as quizzes, surveys, questionnaires, lead generation, polls, giveaways, and more.

Once you choose a template, Typeform guides you through the purpose of your form and provides predefined questions that you can customize according to your needs.

The form builder in Typeform allows for extensive customization options.

You can modify the layout of each question, edit the design and theme to match your branding, and set up conditional logic for personalized form interactions.

In addition to these features, Typeform offers several other useful functionalities that make it an excellent Google Forms alternative.

For example, you can set a response limit, schedule a close date for the form, display closed messages to visitors after the form is no longer available, and configure email notifications.

Typeform also integrates seamlessly with popular tools like:

  • Google Sheets,
  • Google Analytics,
  • Google Tag Manager,
  • Salesforce,
  • Freshdesk,
  • HubSpot,
  • Facebook,
  • Slack,
  • Drip,
  • Zoho CRM,
  • and more.


The Google Forms alternative provides a free plan, and their paid version starts at $21 per month when billed annually.

Pricing of Typeform form builder

6.) WPForms

WPForms offers all the features you need for creating forms

WPForms is a user-friendly WordPress form plugin that serves as an excellent Google Forms alternative.

With over 5 million websites using it, WPForms stands out as the most beginner-friendly option.

The plugin features an intuitive drag-and-drop form builder, eliminating the need for any coding knowledge.

Creating unlimited forms becomes a breeze with its extensive library of over 300 form templates. Whether you need a simple contact form or advanced forms like complex survey forms, donation form, or file upload forms, WPForms has you covered.

Pre built form templates

What sets WPForms apart from the best Google Forms alternatives is its simplicity combined with a wide range of powerful options.

You can customize form fields to accept online payments, allow users to submit posts, sign forms online, incorporate Likert scales or Net Promoter Scores (NPS), add reCAPTCHA for enhanced security, collect ratings, and much more.

Create forms that are customizable

Each form field is fully customizable, enabling you to personalize labels, add descriptions, adjust field sizes, mark fields as required, and implement conditional logic based on user responses.

powerful form building features of WPForms

In addition to its core features, WPForms offers powerful add-ons that expand its capabilities. The Form Abandonment add-on lets you follow up with users who left your form incomplete, allowing you to convert them into leads.

The User Journey add-on tracks the path users take before filling out a form, providing valuable insights. WPForms also captures visitor geolocation data, including country, city, and state, along with form submissions.

customer feedback based on geolocation data

Payment services integrations:

  • Paypal,
  • Stripe,
  • and more

Email marketing services integrations:

  • Drip,
  • Constant Contact,
  • AWeber,
  • Sendinblue,
  • and more.

WPForms simplifies data collection for small businesses and enables you to send the form data to any destination you prefer, improving your business workflows.

Integrations with tools like Uncanny Automator and Zapier facilitate connections with Google Drive (Sheets), Zoom, Slack, and over 3000 other business apps.

Create unlimited forms with WPForms

One of the standout features of WPForms is its unlimited capabilities. You can create unlimited forms without incurring any additional costs.

Embedding forms on your website, sharing them on social media, and customizing the design with CSS and font options are all easily achievable.


WPForms offers a free trial called WPForms Lite, and for more advanced features and extensive form field customization options, you can opt for WPForms Pro at a price of $199.50 per year.

Pricing of WPForms

7.) Formidable Forms

Form building process at Formidable Forms

Formidable Forms is an advanced WordPress online form builder. Among Google Forms alternatives it is one of the best for WordPress users.

It provides a wide range of powerful features to create forms with focusing on solutions.

With its visual drag-and-drop builder, anyone can easily create advanced forms, including polls, online surveys, payment forms, quizzes, contact forms, and more.

Each form design is mobile responsive, and users have the flexibility to customize the form’s appearance using the visual styler.

There is also an option to edit the form HTML and apply conditional logic to display form fields based on the user’s answers.

One standout feature is its ability to perform calculations.

This means you can create interactive calculators like percentage calculators, mortgage calculators, or car payment calculators.

The plugin offers a variety of form templates, seamless integration with different email marketing services, WooCommerce integration for building product forms, and it is particularly suited for advanced users and developers.

The builder excels in providing advanced functionality for creating interactive forms, delivering an exceptional user experience.


This great Google Forms alternative offers a Basic plan starting from $39.50 per year

Pricing of Formidable Forms

What about Microsoft Forms?

Microsoft Forms can be considered as one of the best Google Forms. alternative.

It’s a form-building tool in the Microsoft 365 suite. You can create surveys, quizzes, and polls with customizable options.

It integrates seamlessly with other Microsoft applications like Excel, SharePoint, Google Sheets, and Teams. While it may not offer advanced features, it’s a good choice for users already using Microsoft 365.


Microsoft Forms offers both free and paid plans. The free version of Microsoft Forms is available to anyone with a Microsoft account and includes features of a basic form builder and response collection.

How does Google Forms work?

Google Forms is a completely free tool, which makes it a popular choice for many small businesses.

Unlike its competitors, Google Forms doesn’t require you to pay for premium features. It’s also very user-friendly and allows you to create a form quickly.

Let’s explore some of the key features of Google Forms:

Templates and Design

Google provides 17 templates that you can use to design your forms. You can also personalize your forms by adding your own image or choosing a color scheme.

Types of Questions and Logic

The form builder offers nine different question types, such as short answer, multiple choice, file upload, and more.

You can also apply basic conditional logic, which means respondents will be directed to specific questions based on their previous answers.


As responses come in, Google Forms provides you with email addresses (if required), graphs displaying multiple-choice responses, and lists of written answers.

This helps you analyze the data you’ve collected from form entries.


Google Forms seamlessly integrates with Google Sheets. With just a few clicks, you can create a spreadsheet of your form results that will automatically update with new customer feedback.

You can also enhance the functionality of Google Forms by utilizing add-ons from the Forms add-on store.


Google Forms is free to use.

However, for businesses, it’s also available as part of Google Workspace, starting at $6 per user per month.

The version of Google Forms included in Google Workspace is the same as the free version.

Overall, Google Forms is a powerful and cost-effective solution for creating online forms. Whether you’re a small business or part of a larger organization using Google Workspace, Google Forms provides a reliable and feature-rich platform to meet your form creation needs.

Which alternative to Google Forms is the best?

While all the Google Form alternatives mentioned in our list are excellent options to replace Google Forms, we firmly believe that WPForms stands out among the best Google Forms alternatives in the market.

WPForms offers a wide range of powerful features that surpass what Google Forms has to offer when it comes to complex forms.

Not only is it packed with functionality, but it is also incredibly user-friendly, allowing you to create beautiful forms using pre-built templates and a simple drag-and-drop builder.

The popularity of WPForms is evident from the fact that over 5 million website owners rely on it to build intelligent forms for their businesses.

However, it’s worth noting that WPForms requires a WordPress website.

If you’re using a different website builder, alternatives like HubSpot, Typeform, or Zoho Forms may be better suited for your needs.

We hope this article has helped you find the perfect Google Forms alternative for your business.

Additionally, you may want to explore our list of the best live chat software and best e-mail autoresponders to further enhance your business growth.

Frequently Asked Questions

What is the alternative to Google Forms open source?

One open-source alternative to Google Forms is “LimeSurvey.”

What is better than Google Forms?

There are several alternatives that are considered to be more feature-rich and offer advanced functionalities. Some popular alternatives include Typeform, Wufoo, WPForms, Formidable Forms, Microsoft Forms, and Zoho Forms.
Each of these alternatives has its own unique set of features and advantages, making them a preferred choice for different users and use cases.

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