The Top 11 LinkedIn Tools in 2023

LinkedIn tools and LinkedIn automation tools for your LinkedIn Marketing goals.
  1. What Is LinkedIn?
  2. What Are Linkedin Automation Tools?
  3. The Best LinkedIn Automation Tools
  4. 6 More Great Tools for LinkedIn
  5. Conclusion

LinkedIn Tools: As the world’s largest professional networking platform, LinkedIn is the go-to service for individuals seeking to connect with prospects across various job titles, ranging from colleagues to potential clients.

In this article, we will explore some great LinkedIn tools that can elevate your expertise in media marketing.

What is LinkedIn?

LinkedIn is a professional social networking platform. It is primarily designed for professionals, businesses, and job seekers to connect, network, and collaborate in a digital environment.

LinkedIn users can create personal and company profiles, build professional networks, share content, and engage in various professional activities.

LinkedIn is a great social media marketing platform.

The platform provides a range of features and tools to support professional networking, recruitment, and business development. Users can create detailed profiles that showcase their professional experience, education, skills, and accomplishments. They can connect with colleagues, industry peers, and potential clients or customers, expanding their professional network.

LinkedIn offers features such as the ability to join industry-specific groups, and to participate in discussions. You can also share articles and insights, and follow companies and influencers. It provides a news feed that allows users to stay informed about industry trends, and updates from their connections.

For businesses, LinkedIn offers company pages where they can establish their online presence, share updates, showcase products or services, and engage with followers. It also provides advertising solutions to target specific professional audiences and promote brands, products, or job opportunities.

LinkedIn is widely used for professional networking, job searching, recruiting, and personal branding. It has a global user base and is considered one of the most popular and influential social media platforms in the professional sphere.

What Are LinkedIn Automation Tools?

LinkedIn automation tool is a software or an application designed to automate various tasks and activities on the LinkedIn platform. These tools aim to streamline and optimize processes related to networking, lead generation, content sharing, and engagement. Here are some common examples of LinkedIn automation tools:

  1. Connection Request Automation: These tools automate the process of sending connection requests to targeted individuals based on specified criteria, such as job title, industry, or location.
  2. Message Automation: LinkedIn automation tools can automate the sending of personalized messages to connections or targeted prospects, allowing you to efficiently engage with your network or reach out to potential leads.
  3. Profile Visitor Automation: These tools automate the process of visiting profiles of specific individuals or target audiences, with the goal of increasing profile visibility, attracting attention, and initiating interactions.
  4. Content Sharing Automation: LinkedIn automation tools can automate the scheduling and posting of content, such as articles, blog posts, or updates, to your LinkedIn profile or company page, ensuring a consistent presence and engagement with your audience.
  5. Lead Generation Automation: These tools automate lead generation processes by extracting data from LinkedIn profiles, such as contact information or job titles, to build prospect lists for further outreach and marketing activities.

It’s important to note that while LinkedIn automation tools can offer efficiency and convenience, it’s crucial to use them responsibly and in compliance with LinkedIn’s terms of service. It’s recommended to carefully review and understand the limitations and guidelines provided by LinkedIn. This will ensure that your automated activities align with their policies and maintain the integrity of the platform.

The Best Linkedin Automation Tools

1. Loomly – A Great Linkedin Automation Tool

Loomly let's you to collaborate freely on many platforms.

Loomly seamlessly integrates with various platforms, including LinkedIn. Their comprehensive suite of features aims to provide all the necessary tools for efficient collaboration in building a successful brand.

With Loomly, you can manage all your social media content, both organic posts and ads, from a single platform. Additionally, you have the option to configure notifications so that Loomly keeps you informed whenever a team member updates or comments on a piece of content.

One of Loomly’s key features is its centralized and user-friendly Library, where you can store, organize, and utilize various assets. This includes not only photos and videos but also notes, links, and post templates. Furthermore, Loomly allows you to create engaging video slideshows using multiple images, enhancing your content creation capabilities.

2. eLink Pro

eLink Pro.

The premise of this tool is based on the notion that if you visit someone’s LinkedIn profile, they are likely to visit yours in return. However, manually visiting numerous profiles can be time-consuming, particularly when you are specifically interested in qualified prospects.

eLink Pro offers an automated solution to this challenge. It possesses the capability to visit up to 800 profiles per day on your behalf. There is no guarantee that all of these individuals will visit your profile. There is a good chance that 5 to 10% of them will do so. As a result, you can expect over 40 people to check out your profile daily. Among them, some may become connections, and others may qualify as leads.

3. Zopto

Zopto is a powerful linkedIn Automation tool

Zopto is a powerful LinkedIn automation tool that empowers you to generate new business leads effectively. This tool offers the capability to manage multiple profiles, making it a versatile solution for your needs. Whether you have Recruiter or Sales Navigator accounts, Zopto provides flexibility to cater to different types of businesses. One notable feature is the ability to respond to conversations directly within the app’s Inbox.

Zopto emphasizes that their algorithm is designed to mimic human behavior. This will ensure that your LinkedIn activities remain compliant and you avoid any LinkedIn account restrictions.

Furthermore, Zopto seamlessly integrates with marketing automation and CRM tools, along with thousands of other applications through Zapier and webhooks. This allows you to leverage its functionalities in conjunction with your existing tech stack. For instance, you can utilize Zopto to create advanced prospect lists and apply precise filters based on hundreds of criteria. With this amazing feature, you can target and engage with the most relevant prospects for your business.

This tool operates on a simple yet effective concept. By generating substantial interest on LinkedIn, visiting a large number of profiles becomes a step in the right direction. Your primary goal is to foster as much engagement as possible on the platform.

4. LeadFuze

LeadFuze an automated Lead Generation software.

The number of LinkedIn members is exceeding 430 million, which presents both a significant benefit and a major challenge for many sales professionals. Without a reliable prospecting tool, it’s easy to become overwhelmed with data and lack a clear direction.

This is precisely why LeadFuze has gained such popularity. It enables you to swiftly generate a list of leads and target accounts through a user-friendly search feature.

While lead collection is a critical aspect, LeadFuze goes beyond that. Users of this tool also gain access to contact information, including email addresses and phone numbers, simplifying the initiation of the sales process.

Moreover, LeadFuze offers the capability to automatically send personalized emails and follow-ups, streamlining your outreach efforts.

Currently, the tool allows you to uncover contact information for over 200 million B2B professionals and premium accounts. Additionally, with approximately 350,000 prospects being added by customers each month, you can be assured of a constant supply of leads.

Considered one of the top all-in-one LinkedIn lead generation tools, LeadFuze empowers your media marketing strategy by automatically revealing crucial information. It serves as a powerful tool to give your efforts a significant boost.

5. Expandi

Expandi claims itself to be the #1 LinkedIn automation tool.

Expandi aims to enhance your contact list by automating personalized message responses, aiding in campaign management, and integrating with LinkedIn chat. Unlike certain other applications, Expandi minimizes the risk of LinkedIn account bans. The reason for this is it is specifically designed to work harmoniously with Sales Navigator and Recruiter Premium.

This means that Expandi is fully compatible with premium LinkedIn memberships, ensuring compliance with LinkedIn’s policies. Additionally, Expandi offers valuable features such as analytics and campaign tracking to help you leverage data and monitor the effectiveness of your outreach efforts.

While Expandi automates certain aspects of the process, it’s important to note that messaging and engagement still require your active participation. However, with Expandi’s support, you can streamline your contact management and lead generation activities while maintaining a lower risk profile on LinkedIn.

6 More of the Great LinkedIn Tools

1. LinkedIn Sales Navigator

If your goal is to enhance sales using LinkedIn, the Sales Navigator tool is an excellent starting point. Developed by the LinkedIn platform itself, its primary objective is to facilitate unique connections between buyers and sellers.

LinkedIn Sales Navigator is a LinkedIn tool that will help ypu to target the right buyers.

LinkedIn Sales Navigator offers various noteworthy features, including:

  1. Advanced algorithm: Utilizes a sophisticated algorithm to identify prospects who are most closely aligned with your offerings.
  2. Sales insights: Provides valuable sales insights to equip decision-makers with the best possible information.
  3. Relationship building tools: Offers tools to nurture relationships, enabling you, as a lead builder, to steadily progress towards the ultimate goal of making a sale.
  4. Lead recommendations: With the help of lead recommendations, you can leverage the diverse tools provided by Sales Navigator to connect with and sell to each potential prospect.

While there is no guarantee that Sales Navigator alone will catapult your sales and revenue to new heights, it undoubtedly serves as an exceptional starting point. LinkedIn consistently introduces new features to enhance the functionality of Sales Navigator, instilling confidence in the time you invest in using the tool.

2. LinkedIn Plugins

Are you considering incorporating LinkedIn features into your website? This is where LinkedIn Plugins can be incredibly valuable.

Microsoft offers these plugins.

Often overlooked as a direct means of influencing sales and social selling, these plugins present a significant opportunity. Here are several plugins at your disposal:

  1. Share: Allows visitors to easily share your website content on their LinkedIn network.
  2. Follow Company: Enables users to follow your company directly from your website, keeping them updated with your latest updates and announcements.
  3. Company Profile: Displays a summary of your company’s LinkedIn profile, offering key information to visitors.
  4. Member Profile: Showcases LinkedIn member profiles, providing insights into the professional backgrounds of individuals associated with your website or business.
  5. Alumni Tool: Facilitates networking among alumni by showcasing their LinkedIn profiles and connections.
  6. Company Insider: Displays valuable LinkedIn company insights, including employee perspectives, trends, and news.
  7. LinkedIn AutoFill: Simplifies the registration and form-filling process for users by populating fields with their LinkedIn profile information.
  8. Jobs and Job Titles You Might Be Interested In: Suggests relevant job opportunities and job titles to visitors based on their LinkedIn profiles and interests.

By integrating these LinkedIn Plugins, you can enhance user engagement, expand your reach, and capitalize on the benefits of LinkedIn’s professional network.

3. LinkedIn for Small Business

By utilizing LinkedIn for Small Business and following its three-step approach to social selling and effective lead generation, your small business can experience a significant boost in sales, establish trust, and achieve various related objectives. These three steps encompass:

  1. Establishing your brand presence: Focus on creating a strong brand presence on LinkedIn, ensuring that your business is represented professionally and effectively.
  2. Connecting with your target audience: Actively seek out and connect with your specific target audience on LinkedIn, building meaningful relationships and expanding your network.
  3. Engaging them with content marketing: This step is particularly noteworthy as it involves creating and sharing valuable content with your target audience. By doing so, you not only attract prospects and encourage them to become decision-makers, but also have the opportunity to transform followers into brand advocates.

When visiting the LinkedIn Small Business Center, you’ll find a wealth of valuable information to learn from. Take the time to explore each available feature, ranging from text ads to sponsored content, and identify the strategies that align with your sales goals.

4. Crystal

Crystal is a service that will help you to know your target.

Occasionally, a distinctive media marketing tool emerges that stands apart from others in its field. Crystal, known as the “world’s largest personality platform,” is precisely such a tool.

In essence, Crystal can assess a LinkedIn profile or premium account and provide feedback and insights into an individual’s personality.

Armed with this information, you’ll find it easier to communicate with the person in a manner that is most suitable, rather than making a cold call. From the words you choose to the approach you adopt with the prospect, this tool offers invaluable guidance.

While comparing two LinkedIn profiles may reveal similarities, Crystal unveils numerous subtleties that can be discerned and leveraged to your advantage, helping you avoid the dreaded cold call.

Enhancing your LinkedIn social selling efforts necessitates becoming a better communicator. With Crystal, achieving this crucial transformation and replacing cold calls with more effective lead generation becomes remarkably effortless.


Discoverly is a great Google Chrome extension.

LinkedIn may reign as the leading professional networking service, but that doesn’t mean you should remain oblivious to the activities of your connections on other social media platforms.

That’s where Discoverly comes into play. While visiting someone’s LinkedIn profile, you typically only gain insights from that particular site. However, once you start utilizing Discoverly, a wealth of additional information becomes accessible to you, particularly concerning social media. For example, you can discover if you have any mutual Facebook friends, enabling you to establish even deeper connections.

Sales revolves around forging connections with qualified prospects. If you desire to consolidate diverse information in one central location, Discoverly empowers you to achieve precisely that.

Please note that the Discoverly extension requires the Chrome browser for usage.

6. Nimble


Looking to consolidate all your contact data into a user-friendly CRM? Nimble offers advanced features that allow you to do just that, providing multiple easy import options. While recent changes by LinkedIn have made contact-building more challenging, Nimble still provides several ways to leverage your LinkedIn data effectively.

Additionally, the data gathered from various sources within the Nimble platform can be utilized to send personalized and well-informed connection requests on LinkedIn, increasing the likelihood of acceptance from the recipient.

The significant advantage of Nimble lies in its contact manager, which circumvents many of the restrictions imposed by social media networks in recent times. Regardless of where you found your contacts, Nimble enables you to track and manage them all in one place, making your contact management tasks much simpler and more streamlined. With Nimble, keeping tabs on your contacts becomes a breeze!


In conclusion, LinkedIn offers a wide range of powerful tools and features that can significantly enhance your professional networking, marketing, and sales efforts.

From building a compelling profile and expanding your network to engaging with relevant communities and accessing valuable insights, LinkedIn provides an extensive toolkit for professionals and businesses.

The variety of LinkedIn tools available caters to different needs and objectives. Whether you are looking to boost your personal brand, recruit top talent, generate leads, or drive business growth, there is a tool or feature tailored to support your goals.

LinkedIn’s tools enable you to leverage the platform’s vast network of professionals, tap into industry-specific communities, and connect with potential clients, customers, or partners. By utilizing these tools effectively, you can position yourself as an industry expert, foster meaningful relationships, and seize new opportunities.


What are LinkedIn tools?

LinkedIn tools refer to the various features and functionalities available on the LinkedIn platform that help professionals and businesses enhance their networking, recruitment, marketing, and sales efforts. These tools include profile optimization, connection building, job search, groups, advertising, analytics, and more.

Are LinkedIn tools free to use?

LinkedIn offers both free and premium tools. Many essential features, such as profile creation, connection building, and joining groups, are available for free. However, premium tools, such as LinkedIn Sales Navigator or LinkedIn Recruiter, require a subscription fee for advanced functionalities.

How can LinkedIn ads tools help my business?

LinkedIn advertising tools enable businesses to reach targeted professional audiences based on certain criteria. Such as job title, industry, location, and more. These tools offer various ad formats, such as sponsored content and text ads, helping businesses promote their brand, generate leads, and drive website traffic.

Can LinkedIn tools help me build my personal brand?

Absolutely! LinkedIn provides tools like profile optimization, content sharing, and engagement features. This allows you to showcase your expertise, and build thought leadership. You can also establish a strong personal brand within your professional network and industry.

How can I measure the effectiveness of LinkedIn tools?

LinkedIn provides analytics and insights to help you measure the performance of your profile, company page, or advertising campaigns. These analytics offer data on profile views, engagement metrics, follower demographics, and more. These metrics will allow you to assess the impact of your LinkedIn activities and make data-driven decisions.

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