You can showcase what your customers truly think of your business on your social media by utilizing your reviews and recommendations on your Facebook Page.
With the help of a Facebook review widget, your feedback can serve as powerful social proof and you should use this opportunity to display them on your website.
A widget like this also helps in other ways such as:
- Building a positive brand presence: a bunch of praising recommendations and 5-star reviews posted by your customers on your social media can showcase your business and increase sales.
- Generating consumer trust: Facebook is one of the most used platforms that customers check before purchasing from your company. Having reviews and recommendations on your own website will strengthen your brand credibility, generate the customers’ trust and optimize your conversion rates.
- Lower costs: by adding reviews to your website you can reduce your costs on your AdWords campaigns.
How to use Facebook review widgets on your website?
You could go down the path of simply copying&pasting your feedback from Facebook onto your website… But that requires a lot of effort, continuous updating evey time a new review is posted, not to mention how it could look suspicious and untrustworthy in the eyes of future customers.
Luckily, with Trustindex you have a plethora of layouts and styles of widgets you could choose from when it comes to picking the right widgets to embed into your website. It makes it easy to handle and display your reviews from Google, or another 23 different kinds of platforms.
Making and embedding the Facebook widget takes about 3 minutes from start to finish – no need for any developer skills for the process. You can personalize your widgets with the many settings we offerc, such as filtering 5-star reviews and changing up the animation, etc.
Facebook reviews for your WordPress site
In case you used WordPress when creating your website, an easy way might be searching up widget displaying plugins in the search bar. Most plugins are free, with an option to upgrade to a paid version for premium functions. These free plugins, however, often come with limitations such as a definite amount of reviews you can display, or no technical support in cases of issues or bugs.
I got my Facebook review widget. What’s next?
After finding and installing the right widget for your business that displays your Facebook reviews and recommendations, you may take the following steps in order to maximize your efforts. Here are some useful tips:
Respond to your reviews and recommendations
Show your customers how much you appreciate their feedback by replying. Under the Reviews tab of your Facebook page, you can individually respond to your customers experiences.
Pay attention to your Facebook page’s content
Build your business’ Facebook page by regularly posting updates like news, photos, videos, special offers, links, etc. You can also showcase your willingness to engage with your customers by liking, commenting and responding to their activity on your page.
Share your best reviews on social media
Don’t restrict yourself to only sharing reviews on oyur website.
A review’s shelf life is much longer than a general Facebook post. Since reviews serve as a form of user generated content, they are much more powerful than promotional brand content and other adverts.
By sharing the best of the best feedback you will help to drown out any negative noise you might have received.
Utilize the power of Facebook reviews and recommendations
Most companies (rightfully so) think of reviews as the source of valuable consumer feedback – however, they also serve as impactful social proof.
By displaying your business’ Facebook reviews on your website, you can improve your brand’s reputation, boost your conversion rates and earn the trust of your potential customers.