Definition | Benefits of use | Criteria of a good marketing dashboard | Best marketing dashboard types If you want to be successful with your marketing, you need to know if what you are doing is effective. That’s where the marketing dashboard comes in. As a way of showing you how well your marketing efforts […]
Brand consistency | Meaning and importance of branding checklists | Branding checklist guide If you’re in the process of starting up a new business or brand, then you’ve surely got a lot on your plate. To make the process a little easier, we strongly recommend that you draw up a simple branding checklist. With a […]
Before social media | Impact of social media | Drawbacks of social media Unless you’ve been living under a rock for the past decade, you’ll know the immense influence social media has had on marketing campaigns and branding. Yet how many people can say that they know just how social media has changed marketing? Sure, […]
Importance | Marketplace and customer needs | Marketing strategy | Constructing | Building relationships | Value | Implementation To perfect your marketing process, and ensure it yields the results you’re looking for, you’ll want to read through this comprehensive guide as we’ve compiled some of the best tips and tricks for converting interest to action. […]
Shopify is an eCommerce platform that many recommends for building a flexible yet scalable online store with a feature set that enables customization.The goal of Shopify was to make anybody able to create their online store from scratch with ease. In our opinion, they have reached that goal. In this blog we want to show […]
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. A huge benefit of Tag Manager is that you, the marketer, can manage the code on your own. You can even add […]
Definition | Benefits of Reviews | Best Platforms | The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service. Given that most consumers rely on user reviews to inform their purchase decisions, […]
Definiton | Why are they important? | How to get them? | Product reviews are essential for any business that sells directly to customers since they can shape and influence consumer purchase decisions. This is especially true if you use an eCommerce store since customers won’t be able to physically get their hands on the […]
Meaning | Review sites | Reviews in Email | Reviews in Ads | Reviews in Social Media | Transparency | If you’re a business owner or in charge of a business’s marketing efforts, then it’s likely you’ve heard of review marketing. In case you haven’t, review marketing refers to the free marketing strategy that is […]
Principles | Product | Price | Promotion | People | Environment | Process | While there are many innovative and creative ways to market your business and products, many companies stick to the foundational principles of marketing to sell their goods. There are around seven generally agreed-upon marketing principles, though some would tell you that […]