Equilibrium Consulting LLC | MSP Marketing Reviews

David Munoz 2026.07.07

     

As one of the largest MSPs in the industry, supporting 2,000+ clients across North America relying heavily on QuoteWerks for our quoting operations, having the right partner behind the platform has been critical to our success. Equilibrium has consistently provided the expertise, responsiveness, and support needed to help us scale and optimize our processes. A special thank you to Denise, who has been instrumental in our QuoteWerks journey. From template development and deliverable design to troubleshooting, training, and ongoing guidance, her knowledge and dedication have had a significant impact on our team's success. Quite simply, we would not be where we are today without her support and partnership. Pete and the broader Equilibrium team have also been fantastic to work with. They have always been understanding, flexible, and supportive as we've navigated rapid growth and evolving business needs. Their ability to adapt alongside us has helped position our organization for continued success. We greatly value our partnership with Equilibrium and highly recommend their team to any organization.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.07.07

Thank you so much for taking the time to share such thoughtful feedback. It has been an absolute privilege to partner with your team as you've continued to grow and scale across North America.

Denise will be especially grateful for your kind words. She is incredibly passionate about helping clients get the most from QuoteWerks, and seeing that work contribute to your success is exactly why we do what we do.

We also appreciate your recognition of our entire team. One of our core beliefs is that every client relationship is a partnership, and that means adapting alongside our clients as their business evolves. Watching your organization continue to grow has been rewarding, and we're proud to have played a small part in that journey.

Thank you again for your trust, your partnership, and your recommendation. We look forward to supporting your team for many years to come.

Kelly Palinski 2026.06.11

     

Denise has been a great resource for us. She is always available and just great to have another set of eyes to look at things with!

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.06.11

Thank You for the kind words about Denise. We appreciate you and working with the MA Polce team

Adam Cohen 2026.03.25

     

Pete has a genuine concern for his clients. The kind that's becoming more rare these days.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.03.26

Thank you, Adam, for recognizing our commitment to client care. Your words encourage us to continue striving for excellence in service. Please reach out if you ever need further assistance.

Michael Hogan (ChrolloDK) 2026.03.25

     

Been working with Equilibrium for years. Very knowledgeable individuals in the MSP space. Always a great resource to talk to and that wealth of experience has been crucial for our business.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.03.25

Thank you for your kind words! We're thrilled to hear that our team's experience and support have been valuable for your business over the years. We truly appreciate your trust and partnership.

Brian J. Weiss 2026.03.20

     

We’ve had an excellent experience working with Equilibrium Consulting. They handle all of our website and marketing and have done a phenomenal job understanding our ICP and aligning our messaging to how buyers actually discover vendors today. Their focus on AEO (AI Engine Optimization) has been especially impactful as more opportunities are now originating from AI‑driven search and copilots, not just traditional SEO. That strategy has already produced tangible results, including a recent opportunity valued at over $3M sourced through AI search. The team is strategic, forward‑thinking, and focused on real business outcomes. Very happy with the results and highly recommend them.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.03.20

Really appreciate you sharing this—thank you.

It’s been a great partnership working through your ICP and aligning messaging to how buyers actually discover solutions today. That foundation is what drives real results.

The shift to AI-driven search is happening fast, and it’s great to see that strategy already producing meaningful opportunities.

We value the trust and look forward to continuing the momentum together.

Christopher Bowden-Hawkins 2026.02.24

     

We’ve been working with Equilibrium Consulting on our website redevelopment, SEO strategy, and LinkedIn content, and the impact has been excellent. As a security-first MSP, it was important that any marketing partner truly understood our positioning, target audience, and long-term growth strategy, not just how to “make things look nice.” The team at Equilibrium have taken the time to understand CBH Computers properly, including our values, our ideal client profile, and the sectors we serve. They have supported us with: A structured, professional website rebuild Clear SEO foundations to improve visibility Ongoing LinkedIn content strategy and posting Strategic marketing guidance rather than just tactical activity What stands out most is that their approach is commercially focused. Everything ties back to growth, positioning, and attracting the right type of client not vanity metrics. They are proactive, responsive, and genuinely feel like an extension of our internal team rather than an external agency. If you’re looking for a marketing partner that combines strategy, clarity, and execution, I would highly recommend Equilibrium.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.02.25

Christopher, thank you for sharing such a comprehensive and positive review of your experience. We're sincerely appreciative of your trust in our team and efforts, and we're thrilled to see our collaboration positively impacting CBH Computers. Thank You - Equilibrium Consulting

Darren Cerullo 2026.02.12

     

Equilibrium Consulting understands the IT channel better than anyone we’ve worked with. Their approach is practical, disciplined & focused on long-term results, not just quick wins. Of particular note is how they are integrating/adapting the latest techniques for maximum impact in a rapidly changing web landscape.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.02.24

Hello Darren, we're deeply appreciative of your thoughtful feedback. It's our goal to provide focused and adaptive strategies, and we're grateful for your recognition of our efforts. Thank you for sharing your experience.

Thank You - Equilibrium Consulting

Chris Schneider 2026.02.10

     

There's a reason why I've been a customer of Equilibrium for 3+ years! The team at Equilibrium has always been professional and responsive. Always providing straight forward, no BS expert insight and solutions.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.02.10

Dear Chris, we truly appreciate your loyalty and are grateful for your kind words about our team and services. Your continued trust means a lot to us. Thank You - Equilibrium Consulting

Cocha Technology 2026.02.05

     

If you're considering working with Equilibrium Consulting, you're in great hands with Pete Busam. Pete is a man of high character and deep industry knowledge. Having known him professionally, I can vouch for his commitment to excellence and his straightforward, honest approach to business. He’s a leader who stands by his word.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.02.05

Thank You Steve, its always great to work with you and your team, we look forward to our next engagement with you and continuing our long relationship of over 14 years.

Zach Dressler 2026.01.22

     

Peter Busam and his team have been awesome to work with. They are always willing to jump on a call to help with any questions that may pop up. Greate team to work with.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.02.05

Thank you, Zach, for your kind words! We truly appreciate your acknowledgement of Peter and the team’s efforts. Your support motivates us to keep delivering the best assistance possible.

Thank You
- Equilibrium Consulting

Lisa Person 2026.01.21

     

Pete Busam and the team at Equilibrium assisted me in a marketing program happening on LinkedIn. Their assistance was invaluable and the guidance allowed a volunteer group of over 30 people to build incredible momentum.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.01.21

Hey Lisa - thanks for the kind words and participating in the ContentRX program, it did exactly what it was designed to do, help the community. We will see you at some events soon!

Blake Schwank 2026.01.14

     

We have really enjoyed working with the team at Equilibrium! We are getting traction on our marketing campaign!

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.01.14

Thank you Blake for the kind words - we enjoy working with you are excited to see the results also.

Sauce Advertising 2026.01.02

     

Equilibrium Consulting's expertise and responsiveness in crucial time-sensitive matters cannot be matched. When issues escalate beyond our in-house capabilities and when we need education on current and ever-changing best practices, we turn to them as a trusted partner.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.01.02

Thank you for the trust and the kind words. It truly means a lot to us.

We know those moments when something escalates and time really matters. Being the team you can call when things are moving fast and helping make sense of what’s changing out there is exactly why we do what we do.

We’re grateful to be in your corner and proud to support the great work you’re already doing for over 5 years. Looking forward to continuing to learn, solve, and grow together.

Tony Janning 2025.12.23

     

Pete and his team are incredibly efficient and experts in what they do. On top of that, they are really cool individuals who are easy to work with and communicate with. They are awesome.

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Reply from Equilibrium Consulting LLC | MSP Marketing 2025.12.23

Thank you, Tony! We truly appreciate your kind words and are grateful that you enjoy working with Pete and the team. Your support means a lot to us!

Thank You
- Equilibrium Consulting

Jennifer Morrison 2025.12.17

     

I had the pleasure of working with Pete and the Equilibrium crew while I was the Marketing & Events Manager for a channel vendor. Pete and his team were professional, fun to work with, and helped produce great content for our website and in-person events. I would absolutely work with them again in the future!

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Reply from Equilibrium Consulting LLC | MSP Marketing 2025.12.18

Thank You Jennifer for the kind note, we enjoyed working with you and hope to support you again in the future.

Stephanie Moran 2025.12.02

     

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Reply from Equilibrium Consulting LLC | MSP Marketing 2026.02.12

Thank you for Stephanie! We enjoy working with you as a vendor partner which helps us bring success to all our partners.

Steven VanderVelde 2025.11.26

     

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Reply from Equilibrium Consulting LLC | MSP Marketing 2025.12.02

Thank you so much, Stephen! We’re truly appreciative of your support and grateful for your feedback. It means a lot to us.

Thank You - Equilibrium Consulting

nunnimark 2025.11.26

     

As a growing MSP, we had struggled to keep up with the daily demand of our marketing tasks using our internal resources and we also found it difficult to establish a meaningful marketing roadmap that we could actually execute. Pete and the rest of the team from Equilibrium came into the picture when we needed them most, they have been both tactical and strategic in the support they provide, and they have been a great addition to our team!

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Reply from Equilibrium Consulting LLC | MSP Marketing 2025.12.02

Mark, we’re incredibly appreciative of your kind words and thrilled to have supported your growth. It’s rewarding to hear we’ve been a meaningful part of your journey. Here's to continued success together!

Thank You - Equilibrium Consulting

Ron Lilek 2025.11.25

     

Equilibrium handles all the marketing for our MSP. They are responsive. creative, and to top it off, they are very nice folks to work with. Equilibrium's expertise in the MSP space is unsurpassed in the industry, and due to their efforts, my job as a salesperson has become easier. Five Stars ONLY because there are no more stars to give!

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Reply from Equilibrium Consulting LLC | MSP Marketing 2025.12.02

Ron, we’re incredibly appreciative of your kind words and are grateful to hear how our efforts have positively impacted your work. It’s a pleasure working with you and supporting your team’s success.

Thank You - Equilibrium Consulting

Dave Poole 2025.11.20

     

Pete and his team are incredible. One of the thing that sets them apart is their knowledge and experience in the MSP space. Also, they are just great people and that means alot now days!

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Reply from Equilibrium Consulting LLC | MSP Marketing 2025.12.02

Thank you, Dave! We’re sincerely appreciative of your kind words and gratitude for highlighting Pete and the team's expertise. It means a lot to hear your feedback about their knowledge and character.

Thank You - Equilibrium Consulting