I want to highly recommend Rikki, all the content she shares for free, and her wonderful paid membership group. Rikki's help is invaluable and, unlike other memberships I've spent time in, she delivers everything promised and much more. There's so much support and encouragement in the group as well as from Rikki herself, and the individual advice and practical help with everything relating to marketing is incredibly useful and easy to understand.
I booked a VIP day with Rikki as I was struggling with the copy for the About page on my website.
Rikki took the time to understand my business and me as a person, had a look at the work I had done thus far and was able to completely rewrite the page into something special!
Not only that, but she was able to do a huge amount of SEO work on my collections pages (ecommerce store), and she also shared extra copy which i will be able to use elsewhere.
I was left with a whole new About page, SEO improvements, improvements to navigation and a bunch of ideas to take things forward.
Thank you Rikki!
Rikki has helped me a few times over the years and takes so much of the heavy lifting and second guessing off my shoulders. Down to earth and so easy to work with. Highly recommend.
I spent the last year in the Canine Copywriter Program and can honestly say it was exactly what I needed. The program helped me get my website back in shape and, even more importantly, got me back into social media—something I’d been completely avoiding.
What made this program truly valuable for me was the level of support. The team went above and beyond to offer guidance, encouragement, and real, practical help. Not once did I feel pressured to post in ways that felt uncomfortable or "salesy" to me. There was no “you have to do this” energy—just thoughtful suggestions, permission to do it my way, and a whole lot of kindness.
This was the most supportive group I have ever been part of and I am looking forward to returning at some point!
I don’t remember where I stumbled across Rikki but I’m very glad I did… I love her down-to-earth approach and her ability to make marketing for us small business owner folk interesting, inspirational, and absolutely doable (I know, who knew?!) Her Underdogs course is crammed full of so much useful stuff, but broken down in such a way that it’s never overwhelming. Highly recommend 🤩
Thank you so much Clare Parker. This has given me all the warm, fuzzy feels! To know it's made it interesting and doable is the happiest of happy news! ❤️
Gemma Fisher, Dog Training & Behaviour Specialist2024.12.18
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Rikki is extremely capable and knowledgable, putting her whole heart into the work that she does. She is the definition of someone who leads with integrity, always looking to provide more than she's promised - she can't help it, she's an over-deliverer! If you get the chance to work with Rikki, grab it! Your business will thank you for it, and you'll be so glad you did 🙌
Rikki has an amazing course that demystifies SEO. She walks us through the marketing process step by step, and has empowered me to define what I truly want. Offering it to the world feels genuine and authentic to me now that I am clear on how I can best help. My organic web traffic is picking up now, after following her instructions. Rikki is amazing and I highly recommend her course!
Absolutely made up to read this! Thank you so much both for your kind words and for taking a punt and giving it a go. 🙌
Tessa Savelkoel2024.05.03
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I’m so happy I found Rikki!
Why? Mainly because she explains things so you actually do them and don’t get scared to try and also because she helps to make marketing feel like a part of your business and something that you can do in a way that fits you instead of copying the ‘have to do’s’ of a marketing ‘guru’.
I haven’t finished the Underdog Unleashed course yet, but I did work on my SEO and started a blog thanks to Rikki!!
Thank you so much Tessa! It's been so fab seeing everything you're doing with your sensory experiences and everything else with Puzzle Dog. And it was a joy to see your first blog published.... and I've just seen you've done a second too! 🙌
Jill O'Sullivan2024.02.21
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The mark of someone who knows what they are talking about, is someone who can explain complex subjects simply. Rikki is a master at this. Since starting the self paced Underdogs Unleashed courses I have had so many "aha, so that's what that means and this is how i apply it" moments. When it comes to understanding marketing, how to get your message to the people who need it and how to promote your services, this course is packed with real advice. Rikki demystifies marketing.
My passion is teaching dogs and people, websites, seo, marketing and all that stuff is a struggle. Having Rikki as a mentor in the Underdogs unite membership group has been so good for both my ability to progress my business and my mental health!
I've had other industry marketing advice and Rikki is head and shoulders above the rest.
Thank you so, so much Jill! I've absolutely loved having you in Unite - you put the graft in, are awesome at what you do and I'm loving watching all the a-ha moments unfold. Can't wait to see how it all comes together and how your biz evolves to help even more peeps and pooches. ❤️
Kathryn Jones2023.12.04
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I cannot recommend Rikki enough.
I signed up for the Underdogs Unleashed course and I was not disappointed.
Her down to earth approach to marketing and your brand is refreshing. I only like to work with people who are genuinely passionate about the work they do.
Being able to work through the 12 week course at my own pace and attend lives to keep me on track made a huge difference.
I have lots of work to do, but Rikki has made it easy to achieve amazing progress in my business.
If you're on the fence about working with her I suggest you book in now. Take the plunge and work with her. You'll not regret it.
Thank you so, so much Kathryn! It's been so fab working together and I know this is just the beginning. Looking forward to rolling everything out and watching growth bloom steadily. 🙌
Niki French2023.10.05
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It's so easy working with Rikki Sullivan The Canine Copywriter!
As a small business owner, I have too many ideas and not enough to implement them all.
When it comes to copy that sounds like me, Rikki has been such a help to create some core pieces of content that really works hard for my business.
She just gets it!
Thank you Rikki 😃
Thank you so much! Was such a pleasure, I really enjoyed working with you and bringing your cracking ideas to life. ❤️
Pippin Pets with Jo Sellers- Separation Anxiety Specialist2023.03.08
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Rikki has been super helpful with my website copy, so I had no hesitation in getting her help for my first book. She did a great blurb for the back (that's the technical term!), and for my author page on amazon. From which, I was able to do my sales page on my website using her words. I've even added them to my marketing bookmarks! Thank you so much Rikki
Thank you Jo! And thank you for inviting me in to be a part of your monumental book launch. Huge congrats on being a published author. 🎉🎉
Tracey McLennan2023.02.14
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I'm updating this review on the 21st of Feb 2024.
I first worked with Rikki just over a year ago when she did a review of my website. I was blown away by how much I got out of that.
So - when Rikki popped up on Facebook offering Underdogs Unleashed - a course teaching the many skills that she knows, I signed up immediately. The course was incredible. Since doing it, I've upgraded my blog and after posting my first revamped blog, I had an email from Google telling me that visits to it had increased by over 1000%. I also have a plan to continue that work.
Thanks to Rikki as well, I've come up with new ways to connect with the people who need the help I can give. That's important to me. I do the work that I do because I want to help people. I research, study, live with, train and love high prey drive dogs and Rikki is helping me to be more visible to the people who would benefit from working with me. I can't help people if they don't know I'm here or don't know what I can do for them.
Underdogs Unleashed was so amazing that I decided to stay on in Rikki's Underdogs Unite membership. It really is so so helpful. Could not recommend highly enough.
Thank you so much Tracey! I'm so grateful you put your trust in me and to see it paying off makes me so happy. What you deliver to high prey drive dogs and their humans is blooming lifechanging - it's a privilege to be able to help you reach more people to help. 💕
D.R. Dog Care Grooming and Training2022.11.02
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So generous with her time and expertise and spot on with her content and feedback !! Thank you Nikki for your help and encouragement with my book!!10⭐️
Thank you Dierdre, was an absolute pleasure to help. Massive good luck with the book launch. xx
Lindsay Hampshire2022.05.31
recommends
Rikki has been an absolute dream to work with! Bundles of patience, she listens and works her socks off.
I was lost with my website copy. Rikki has taken my message and made it understandable. She’s organised my navigation so it’s simple and she’s added in key words for SEO.
I couldn’t be happier with what’s been achieved. It now reflects me and my business perfectly!
Thanks so much Rikki xx
Thank you so much Lindsay! It's been an absolute pleasure and I can't wait to see your new site go live! 🙂 🎉🎉
Christi Atkinson2022.05.28
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Anything Rikki works on turns to GOLD! 🏆
Now that feels like quite a bold statement but I absolutely mean it.
I have worked with Rikki on many a project and not only do I recommend her to ALL, but I also asked Rikki to help me with my own web copy - I say help, she wrote the whole thing and she smashed it.
She made me sound better than I ever could. There is literally never any amends - she just gets my tone and how I want to come across. I'm a waffly mess and this didn't phase her. I trust her completely with my own copy and my clients.
I also make a huge sign of relief when Rikki is involved with a client of mine as I know they are getting exactly what they need which in turn, makes my job all the more efficient.
I make no bones about it - I ❤️ Rikki
Wowser! What lovely blooming words, thank you ever so much Christi! And right back at ya, I'm always super relieved when a client has you in their social media corner! It all comes together so perfectly.
Thank you so much for the happy tear jerking review. 😘
Nayeli Lavanderos2022.05.23
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This was my first time hiring a specialist to look over my website copy. Rikki made me feel at ease right away. I could tell that she cared and was very interested in my project. She gave me so many brilliant suggestions and got me excited about my vision. I look forward to continuing to work with her in the future.
Thank you so much Nayeli! I loved meeting you and learning all about your plans. So chuffed that you found the session together helpful and I look forward to seeing you roll it all out! 🎉🎉🎉
Julia Hawkins2022.05.20
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It has been so much fun working with Rikki on my website. She took the time to get to know and what I want to achieve, and I now have a website which sounds more like me than I do!!
Thank you so much lovely! It's been an absolute blast... looking forward to getting cracking on the new service page! 🎉🎉🎉
Joanne Yeoh2022.04.04
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What is it like to have someone listen to you? They way you know you are being heard on every level. And then they magically connect with your deeper purpose and you know then that they care about your business and the message you want to send out to the world. This is what The Canine Copywriter did for me. Rikki Sullivan listened, I felt heard, she turned my rambles into words that spoke to my dream audience and delivered a landing page that converted into my highest sales to date! Need I say more? Thank you The Canine Copywriter
Wow! Joanne, what lovely words, thank you so much. I loved the experience of working together and I'm so chuffed that lots of new members will be joining your programme and benefitting from your incredible support. Xx
Sarah Jones2022.03.27
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Rikki is absolutely brilliant. I had my first awareness day coming up and wanted my campaign for it to be engaging & professional. We had a chat on what I wanted to achieve, the reason why I wanted to create the campaign and Rikki was lovely. She absolutely nailed it. When I read my draft back it was so powerful. Rikki had taken everything I wanted to say from my heart and put it down on paper with all the emotions we discussed. It was so uplifting. Rikki is such a wonderful, and warm person to work with and I definitely want to work with her again - I can't wait!! 💛
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