Verified Company
When my beloved 1966 Hofner bass pick up went dead, I sent it to James after a few very interesting phone conversations. He quickly discovered a broken wire and a simple fix, and sent it back quickly with only a nominal charge. Thanks James!
I did have a very good experience With Btone pick ups . Firstly, the pick ups I bought were nicely priced and they sound great in my Strat , well balanced with excellent vintage tone .
A big thanks to JAMES at B Tone đź‘Ť
Big thanks to James at BTone Pickups! He installed a new pickup in my guitar and did an amazing job. The guitar sounds better than ever, and James was great to deal with throughout the whole process he was friendly, knowledgeable and clearly passionate about guitars and tone.
If you’re thinking about upgrading your pickups, I wouldn’t hesitate to recommend BTone Pickups. Outstanding service and excellent results.
I recently had a set of BTone pickups installed by James in one of my P-basses and let me tell you, these things sing! As a very dynamic player (some say ham-fisted), I look for gear that emphasizes all the little clicks and pops of my calloused fingertips on the strings (generally well aged). These pickups deliver on every level and have a prominent, honk in the mid range that I love. That paired with a bigger, rounder bottom end is the recipe for tone. Don’t just trust me, James or anyone else. Trust your ears!
James helped me out with a very unique pickup related problem. Highly recommended for all your pickup needs - this man has skills!!
Reply from BTone Company
2026.08.07
Thanks! Was great to connect. Any issues, let me know. Cheers.
Easily my best experience buying pickups. He wound them for me to spec, and cut custom coloured bobbins. But the really impressive part was when I plugged in and heard them. I bought the pair of hum buckers for a guitar I was getting ready to sell. I had pulled out the factory pickups and used them in a different instruments, because I loved the sound of them. But when I put in the BTone pickups, the guitar I was going to sell now sounded too good to sell! I highly recommend BTone.
I had always planned on switching out the pickups in my Mexican strat. But after seeing James Buddy Rogers play And hearing the tone coming out of his Strat, I knew I had to find out what pickups he was using.
Well, now that I have his handmade B10 pickups installed, I can’t believe the transformation in my tone, in all 5 switch positions! It’s that classic Strat tone I’ve been striving to hear in my guitar for years. I couldn’t be happier!
I highly recommend BTone pickups! James took the time to go through with me what pickups would best suit my needs. He’s extremely knowledgable and has a variety of pickups for every tone you could desire!
Definitely check them out.
Reply from BTone Company
2026.08.07
Thanks man! Kind words from a great player. Keep on rockin'
I was gifted a set of strat pickups from my good buddy Hatzic Steve, and knew I had to get it right as I knew what I was looking for, just needed to find the right ones. Through getting in touch with Btone pickups and explaining to James what I was looking for, he recommended I try the B10s. I encourage any Strat player to give these a shot. Wow! I was apprehensive at first about them having a lower DC resistance rating that they wouldn’t have the guts, but I couldn’t have been more wrong. They scream when you want them too, with amazing sustain, but also clean right up, super bright and glassy, and a surprising amount of sweetness! They really cover the whole spectrum for me at least, a blues and country player. I didn’t want to review right away until I’ve played it on stage a couple of times but this guitar looks to be my number one for most gigs moving forward. Absolutely love the B10s! I’ll be 100% going with Btone again in the future.
Reply from BTone Company
2026.08.07
Right on man, glad you dig the pups. Keep sending some live vids! Always dig your playing.
Recently installed B-Tone "juiced" pickups into my reissue '51 Nocaster. The pickup are much improved over the stock pickups. Sound guys notice the even tonal response and reduced 2K hertz spike. This is now my #1 guitar. Thanks B-Tone!
Reply from BTone Company
2026.02.12
Love hearing this — thank you! 🙌
Btone B94 Legacy Pickups – World-Class Tone and Versatility
The Btone B94 Legacy pickups are truly outstanding. Their versatility is exceptional — from warm, articulate cleans to rich, dynamic overdrive, they respond beautifully to every playing style and musical context. No matter the guitar or amp, these pickups deliver clarity, balance, and character without ever sounding sterile or exaggerated.
What really sets them apart is how alive they feel. They translate nuance, touch, and dynamics effortlessly, making the instrument feel more inspiring and expressive. These are pickups you can rely on in the studio, on stage, and across genres.
James’ work deserves special recognition. His craftsmanship, attention to detail, and ear for tone are simply world-class. The B94 Legacy pickups don’t just meet boutique standards — they clearly exceed them. This is next-level pickup design, made by someone who deeply understands both musicians and tone.
Highly recommended. Once you play them, it’s hard to go back.
Reply from BTone Company
2026.02.12
That means a lot, thank you.
Was searching for a Canadian alternative to primarily US based boutique pickup manufacturers I have typically purchased from when I happened upon BTone. The company origins and foundations resonated with me and inspired my purchase of a set of the B43S Juiced for a full refurb of my first electric circa 1982. Very happy with the quality and sound ! very balanced and outstanding clarity! so much so that a tele build on my bench changed its single humbucker intent to a traditional pickup configuration so I could purchase a set of the B43 Juiced tele pickups which I'm excited to install. Currently eyeing the upcoming split P and J bass pickup offerings for a PJ build I also have on the bench ... very happy find, best wishes to you and your team in 2026 !
Reply from BTone Company
2026.02.12
Love this, thank you. Bringing your first electric back to life with the B43S Juiced means a lot to us.
The fact that they shifted your Tele build direction is the ultimate compliment.
The fact that they shifted your Tele build direction is the ultimate compliment.
My man James took care of me and my Gretch dobro. What could have cost me over 300 plus he took care of out of the goodness of his heart .I recommend you look into his products and knowledge of his own line of pickups and accessories 5 thumbs up from me
Reply from BTone Company
2026.02.12
Thanks my friend!
These pickups are pure tone with soul! Very articulate and glassy, handles overdrive like a champ! I would definitely recommend if you’re looking to take your tone to the next level!
Reply from BTone Company
2026.02.12
Really appreciate the recommendation and the support 🙌
Quality guitar pickups and excellent customer service.
Reply from BTone Company
2026.02.12
Thank you, we really appreciate that.
Beautiful clear bell like tone that is both articulate and powerful. Great quality pickups. Highly recommend these for anyone looking for great boutique craftsmanship.
Reply from BTone Company
2026.02.12
Really appreciate the recommendation and support 🙌
Well, I don't play guitar but know lots of people who do play. And I know James, creator of BTone. And over the years I have come to understand that James knows everything about guitars, so this is top tier <-- you'll be saying the same thing soon!
I've had the pleasure of mixing James on both live shows and his latest album. His BTone pickups have some of the fattest strat tones I've ever heard. There's so much delicious, responsive stuff going on. If you're a tone chaser (is there a player who isn't?) you should definitely reach out and work with James, he'll dial you in. And he's a great guy to work with!
Reply from BTone Company
2026.02.12
Coming from someone who’s mixed the many live shows and records, that means a lot.
BTone Pickups: A Custom Tone Journey Worth Raving About
I recently had the incredible luck of winning a full set of BTone single coil pickups—and what a great experience! From the very start, James (the mastermind behind BTone) made the process feel personal and collaborative. He took the time to dive deep into my tonal preferences, favorite players, and current setup, crafting a pickup spec for each position on my Strat that felt tailor-made.
What really stood out was the build process. James kept me in the loop every step of the way, sharing updates, photos, and even videos so I could witness the magic unfold. It was more than just a transaction—it was a shared project. The pickups arrived quickly, securely packed, and ready to drop in.
Swapping out my old setup (two Fender noiseless and a Seymour Duncan Hot Rails in the bridge) was seamless. The moment I plugged in, I could hear and feel the difference. My clean tones are now stunningly clear, and I can effortlessly dial in everything from shimmering cleans to gritty crunch just by rolling back the volume and tone. James gave the bridge pickup a slight boost for extra gain, which hits the sweet spot—less aggressive than the Hot Rails, but with a smoother distortion and richer warmth. After a bit of height adjustment to balance the output, the whole rig feels alive.
Huge thanks to BTone and James for such a thoughtful, tone-enhancing experience. These pickups have genuinely exceeded my expectations, and I wouldn’t hesitate for a second to recommend BTone to anyone chasing a serious upgrade in sound and feel.
Reply from BTone Company
2026.02.12
Wow, thank you for taking the time to share all of this.
We love making the process collaborative, so hearing that you felt involved every step of the way means a lot.
Enjoy that Strat, and thank you again for trusting BTone with your tone journey 🙌
We love making the process collaborative, so hearing that you felt involved every step of the way means a lot.
Enjoy that Strat, and thank you again for trusting BTone with your tone journey 🙌