Prime Lifetime Reviews

Pudge Teeling 2026.03.11

     

Des and his team have been so helpful and professional. Kept me up to date and even cared about family issues. Would highly recommend them. Fantastic 👍

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Reply from Prime Lifetime

Dear Pudge, thank you very much for your kind review — it was a real pleasure helping you.

Equity release is an important decision, so we always aim to provide clear, professional guidance throughout the whole process. We're really pleased you felt well supported and kept up to date along the way. At Prime Lifetime, our goal is to provide straightforward, independent equity release advice and help clients explore the most suitable lifetime mortgage options for their circumstances.

It means a lot that you would recommend us, and glad we were able to support you not just with the equity release application, but also during the personal circumstances you mentioned.

If you ever have any questions in the future about your lifetime mortgage or other equity release options, we’re always here to help.

Thank you again for choosing Prime Lifetime.

Prime Lifetime & Trustprime Team

Arthur Luck 2026.02.05

     

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Reply from Prime Lifetime

Dear Arthur, thank you very much for your 5-star review of Prime Lifetime — we really appreciate your support.

It was a pleasure assisting you with your equity release and lifetime mortgage arrangements. Our aim is always to provide clear, straightforward advice and to make the lifetime mortgage process as smooth and stress-free as possible.

If you or your family ever need further guidance on equity release, later life lending or retirement mortgage options, we’re always here to help.

Thank you again for choosing Prime Lifetime.

Archie Menzies 2026.02.04

     

Excellent service, update regularly. Good advice at every level.

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Reply from Prime Lifetime 2026.02.04

Dear Archie, thank you so much for your kind review! 🌟 We’re delighted to hear you found our equity release service excellent and appreciated the regular updates and clear advice at every stage of your journey.

At Prime Lifetime, we place a strong emphasis on providing trusted, whole-of-market lifetime mortgage guidance, personalised to your individual circumstances, so you always feel confident and informed about your options.

Our team’s priority is delivering not just good advice, but exceptional customer service—keeping you updated, answering your questions promptly, and ensuring the equity release process is as smooth and stress-free as possible.

Thank you for placing your trust in us—we truly appreciate your feedback and look forward to continuing to support you with any future financial planning or later-life lending needs!

— The Prime Lifetime Team

Jonathan 2026.01.31

     

I’m very happy to recommend Prime Lifetime to anyone contemplating a mortgage. Mr O’Hara provided dedicated , detailed and thoughtful advice and was available without being obtrusive. Jonathan Suzman, Haslemere

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Reply from Prime Lifetime 2026.02.01

Dear Jonathan, thank you very much for your recommendation and kind feedback.

We’re pleased to hear that Mr O’Hara provided clear, detailed advice and was available in a way that felt supportive rather than intrusive. With ongoing economic uncertainty, thoughtful, client-focused advice is more important than ever.

Thank you again for taking the time to share your experience.
The Prime Lifetime team

Kate Phillips 2026.01.27

     

Anna and Desmond were friendly and courteous. The procedure was explained step by step and happened exactly as described. I actually got to like them both ! A much better experience than I'd expected. Thank you both for your help.

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Reply from Prime Lifetime 2026.01.31

Dear Kate, thank you for your kind feedback.

We’re delighted to hear that the Prime Lifetime team made your equity release process clear, friendly and straightforward for you. Taking the time to explain each step carefully is a key part of delivering responsible and sustainable equity release advice, so it’s great to know the experience matched your expectations and helped put you at ease.

We’re pleased we could support you in exploring your options and achieving a positive outcome. Thank you again for taking the time to share your experience and we look forward to your annual review.

Vikki Anderson 2025.12.08

     

An absolute pleasure to deal with this company ended up feeling like one of the family. Very efficient, helpful and caring.

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Reply from Prime Lifetime 2025.12.08

Dear Vikki, thank you so much for your wonderful review of Prime Lifetime.

It was an absolute pleasure supporting you, and we’re thrilled to hear you felt like part of the family - that means a lot to our team. We always aim to provide an efficient, helpful and caring service, especially when guiding clients through equity release, lifetime mortgage advice, and other all later-life lending options.
If you ever need further support or want to explore your equity release options for 2026, please don’t hesitate to get in touch. We’re always here to help.
Thanks again for your lovely feedback!

Prime Lifetime

Rick Shields 2025.11.16

     

Equity release Would highly recommend Prime Lifetime to anyone.Des and his team were fantastic throughout the whole process. From start to finish they took care of everything and kept myself and my wife in the loop every step of the way.
Date of experience: 11 November, 2025

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Reply from Prime Lifetime 2025.11.19

Dear Rick, thank you so much for your fantastic review. We’re delighted to hear that Des and the team were able to support you and your wife throughout the entire process.

At Prime Lifetime, we’re committed to delivering clear, personalised guidance on equity release, lifetime mortgages, and later life lending, and it’s great to know you felt fully informed every step of the way.

Your recommendation means a lot to us. If you ever need further help with equity release in 2026, retirement mortgages or any future lifetime mortgage reviews, our specialist team is always here to provide up-to-date advice and ongoing support.

Prime Lifetime, where life never gets old!!

Mark Larkin 2025.11.11

     

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Reply from Prime Lifetime 2025.11.13

Dear Mark, thank you so much for your 5-star rating! We're delighted you had a positive experience with Prime Lifetime equity release advice service. Our team takes pride in helping clients across London make confident, informed decisions about lifetime mortgages and later-life lending options. If you ever have any further questions about releasing equity from your home, we're always here to help. Very Best Regard, the Prime Lifetime team.

Philippa 2025.11.03

     

Help with mortgage decisions I was unsure what direction ri take regarding a remortgage , there were numerous options but I was unsure which would be best for me and my circumstances I spoke with Desmond who has been fantastic from start to finish He guided me through deciding what was best for me , the process which followed and updated me throughout Him and his team have been fantastic ! Thank you
Date of experience: 28 October, 2025

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Reply from Prime Lifetime 2025.11.05

Hi Philippa, thank you so much for leaving this wonderful review! I’m delighted to hear that you found our support helpful during your remortgage journey.

At Prime Lifetime, we aim to provide clear, tailored mortgage advice and help you navigate each step of the process with confidence. I’m glad I could guide you through reviewing options, selecting the right solution for your circumstances, and keeping you updated throughout.

If you ever want to revisit your mortgage strategy, consider lifetime mortgages, explore how to release equity from your home, or discuss later-life borrowing options, we’re here to help.
Thanks again to you and your kind words. It really means a lot to the whole team.

Best wishes,

Desmond O'Hara
Prime Financial & Estate Planning Limited

di geall 2025.10.24

     

Excellent communications and updates along the entire process , clear & easy to understand terminology. Very happy with service .

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Reply from Prime Lifetime 2025.10.25

Hello di, thank you so much for your wonderful review! 😊
We’re so pleased your first experience with Prime Lifetime was clear, simple, and stress-free. It’s great to know you felt supported and informed every step of the way. Welcome to Prime Lifetime and we look forward to your annual review.
#PrimeLifetime #EquityRelease #LaterLifeLending #FinancialFreedom #ClearAdvice #NewCustomer

Moira Wilson 2025.10.09

     

Very helpful. Friendly positive contact throughout

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Reply from Prime Lifetime 2025.10.09

Dear Moira, thank you for taking the time to share your feedback.

We’re delighted to hear you found our team helpful and experienced friendly, positive contact throughout your equity release journey. Our goal is always to provide clear communication and personalised support, helping clients feel confident and informed every step of the way and we look forward to your annual review.
#EquityRelease #LaterLifeLending #ClientCare #FinancialWellbeing

Rosa Aloia 2025.09.12

     

Equity Release I was very nervous about doing equity release but Desmond O’Hara gave me amazing advice, made the process really easy and smooth. Plus he was always so pleasant to speak to throughout my journey!
Date of experience: 12 September, 2025

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Reply from Prime Lifetime 2025.09.13

Thank you Rosa, at Prime Lifetime, we know that doing equity release can feel like a big step, so we’re delighted to hear that Desmond and the team gave you such clear guidance and made the process smooth and stress-free. A friendly approach and expert advice are exactly what we aim to provide for every client considering options like a lifetime mortgage or retirement mortgages.

It’s fantastic to know you felt supported throughout your journey. If anyone is thinking about doing equity release and wants professional, regulated advice, we’d be happy to help explain the options, compare equity release rates, and make the process as straightforward as possible.

Thank you again for choosing Prime Lifetime — we really appreciate your trust!

Nick Webster 2025.09.05

     

I would personally like to thank Des and the team at Prime Lifetime for everything they did for me although it was a bit stressful at times everything went well so once again thank you

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Reply from Prime Lifetime 2025.09.08

Dear Nick, thank you for your wonderful feedback.
We’re so pleased that Des and the Prime Lifetime team could guide you through your equity release journey. We know releasing equity from your home or arranging a lifetime mortgage can sometimes feel overwhelming, so it’s great to hear that you felt supported every step of the way. Our goal is always to provide clear, professional equity release advice and help our clients find the right later life lending solution with confidence. We truly appreciate you choosing Prime Lifetime and are delighted everything went smoothly in the end. We look forward to your annual review and anything required meantime, as ever, please don't hesitate to contact us.

Usha Hull 2025.09.02

     

Desmond and Prime Lifetime were a joy to work with. The whole process of our equity release was made clear and straightforward. Desmond kept in touch and in a friendly though professional manner made the progression seamless and quick. My husband Colin and I would highly recommend this company.

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Reply from Prime Lifetime 2025.09.02

Dear Usha, thank you so much for your feedback. We’re delighted to hear that working with Desmond and Prime Lifetime was such a positive experience.
It’s wonderful to know that your equity release journey felt clear, straightforward, and handled in a friendly yet professional way.
Navigating equity release plans and considering options such as a lifetime mortgage can sometimes feel overwhelming, so our priority is always to make the process seamless and stress-free. We’re thrilled that both you and Colin felt fully supported throughout.
Your kind recommendation means the world to us, and we truly appreciate you taking the time to share your experience.
Warm regards,
The Prime Lifetime Team

Sharon beckett 2025.09.01

     

What a professional and brilliant service provided by Desmond and his team. No question was considered silly and the process itself was seemless and incredibly quick. I was kept informed every step of the way and always felt important in their eyes. Thank you so very much.

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Reply from Prime Lifetime 2025.09.02

Thank you so much for your kind words and review of Prime Lifetime.

We’re delighted to hear you found our service professional, seamless, and that you felt informed and valued throughout the whole process. Desmond and the team always aim to provide clear communication and make sure every client feels supported.
It’s especially rewarding to know that no question felt too small and that we could make everything quick and stress-free. Whether you’re exploring equity release options, considering a lifetime mortgage, or simply looking to understand how to release tax-free cash from your home, our focus is always on giving trusted advice and peace of mind.
We truly appreciate your feedback and look forward to supporting you in the future.
The Prime Lifetime team.

J Kay 2025.08.31

     

Thanks to Des and everyone involved they have made it very simple to complete my equity release ,I was kept informed on every step and Des was in constant contact to make sure everything was going as smooth as possible , many thanks to all involved

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Reply from Prime Lifetime 2025.09.01

Dear J Kay, thank you for your kind review. We’re delighted that Des and the team made your equity release experience straightforward and stress-free. Keeping you updated at every step of your lifetime mortgage and ensuring the process went smoothly is exactly what we strive for.
It’s fantastic to know you felt fully supported on your later life lending journey. Many of our clients across the local area choose equity release to unlock tax-free cash from their homes, giving them greater financial flexibility in retirement — whether for home improvements, boosting pension income, or helping family.
Your feedback is greatly appreciated, and we’re so pleased to have guided you through this important stage of retirement planning and we look forward to your annual review.

Allibone 2025.08.26

     

I had a great experience with my equity loan. Desmond was excellent throughout the entire process – professional, clear, and always available to answer questions. The loan itself came with very competitive interest rates and offered great flexibility on repayments, which made the whole experience stress-free. I would definitely recommend both the product and Desmond’s service to anyone considering an equity loan.

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Reply from Prime Lifetime 2025.08.26

Dear Allibone, thank you for your fantastic feedback. We’re delighted to hear that your equity release experience was smooth and that Desmond provided professional, clear, and reliable support throughout the process.
It’s great that the competitive interest rates and flexible repayment options made your journey stress-free.
Many people exploring equity release are looking for exactly that balance of flexibility and value, and we’re so pleased we could deliver the right solution for you. Your recommendation means a great deal, and we’ll be sure to share your kind words with the team.
If you have any future questions about equity release plans, lifetime mortgages, or remortgaging options, we’re always here to help. We look forward to your annual review.

Teresa Brown 2025.08.14

     

We were guided through the whole process with confidence and with excellent results! It was far easier and more comfortable than we had anticipated. Desmond O’Hara has incredible knowledge of the financial markets and explains things in an easy manner. We found we were able to ask questions and the answers were always available, due to his vast experience and clarity of the mortgage market, We would thoroughly recommend Desmond O’Hara and Prime Lifetime to anyone looking for financial advice and equity release.

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Reply from Prime Lifetime 2025.08.14

Dear Teresa, thank you so much for your fantastic feedback!
We’re delighted to hear that Desmond and the Prime Lifetime team guided you through the whole process with confidence—and achieved excellent results. Making any important decision feel easier and more comfortable than anticipated is exactly the outcome we strive for.
Desmond and the team’s in-depth knowledge of the financial and mortgage markets combined with clear explanations—covering key concepts like lifetime mortgages, the importance of the Equity Release Council and the no negative equity guarantee—really helped make everything accessible.
We’re thrilled you felt able to ask questions and always received clear, experience-backed answers. It’s wonderful to know you’d thoroughly recommend Desmond and Prime Lifetime to others seeking sound financial advice and tailored equity release solutions.
Thanks again for taking the time to share your experience—and for trusting us with your retirement planning needs and we look forward to your annual review.

Sharon Yeates 2025.08.11

     

Anna and Desmond have been completely and honestly fantastic, They have helped us from the very first call. Nothing ever seems to much for them. And we 100% would recommend to anyone. Fantastic people and a fantastic team. What a great service, we would recommend anyone to use this service

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Reply from Prime Lifetime 2025.08.11

Dear Sharon, thank you so much for your kind words! 🌟
We’re delighted to hear that Anna and Desmond were able to support you from the very first call and make the whole process smooth and stress-free.
Providing clear, honest advice and a friendly, professional service is what we’re all about. It’s wonderful to know you’d 100% recommend us – that means the world.
Whether it’s guidance on a lifetime mortgage, equity release, or helping you explore all your later-life lending options, we’re always here to help every step of the way. Thank you again for trusting our fantastic team and we look forward to your annual review.

Pia Hatchard 2025.07.31

     

Polite, Efficient and Fast

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Reply from Prime Lifetime 2025.08.01

Dear Pia, thank you for highlighting our service as polite, efficient and fast! We’re thrilled to hear that our team delivered with professionalism and efficiency.
Providing efficient equity release services and polite, expert customer support is at the heart of what we do.
We appreciate your kind words and look forward to assisting you again—whether it’s equity release guidance, support or future financial advice.
Warm regards,
The Prime Lifetime Team