Verified Company
Great experience, thank you Des. Knowledgeable advice really appreciated and guided me through a complicated application. I was kept updated and informed through the process. Would use again without hesitation.
Reply from Prime Lifetime
Dear Sally, thank you very much for your kind review ā it was a pleasure to be of service.
Equity release applications can sometimes be complex, so Iām really pleased that the advice and guidance made the process clearer and that you felt well informed throughout. At Prime Lifetime we always aim to provide straightforward, independent lifetime mortgage advice and to support clients at every stage of the equity release journey.
Your feedback is greatly appreciated, and Iām delighted you felt confident in the service provided. If you ever have questions in the future about your lifetime mortgage or equity release options, we'll always be happy to help and look forward to your annual review.
Thanks again for choosing Prime Lifetime.
The Prime team.
Equity release applications can sometimes be complex, so Iām really pleased that the advice and guidance made the process clearer and that you felt well informed throughout. At Prime Lifetime we always aim to provide straightforward, independent lifetime mortgage advice and to support clients at every stage of the equity release journey.
Your feedback is greatly appreciated, and Iām delighted you felt confident in the service provided. If you ever have questions in the future about your lifetime mortgage or equity release options, we'll always be happy to help and look forward to your annual review.
Thanks again for choosing Prime Lifetime.
The Prime team.
Absolutely brilliant. Gave me exactly the help that I needed. Kept me fully informed at all stages (I did not have to chase them once!). Immediately answered my calls, there was superb attention to detail, they chased everything to ensure my transaction concluded quickly and all for a very reasonable price. I am so lucky to have found them.
Reply from Prime Lifetime
Dear Claire, thank you so much for your wonderful review. Weāre absolutely delighted to hear that you felt fully supported throughout your lifetime mortgage application.
Keeping our clients informed at every stage of the equity release process is extremely important to us, so itās fantastic to know you never had to chase for updates and that our team was responsive whenever you called. Attention to detail and proactive case management are key when arranging a lifetime mortgage, and weāre pleased we were able to help your transaction complete smoothly and efficiently.
Thank you for trusting Prime Lifetime with your equity release. Weāre so glad you found us and truly appreciate you taking the time to share your experience.
If we can help you or your family with any future lifetime mortgage or later life lending advice, weāre always here to help and look forward to your annual review.
Keeping our clients informed at every stage of the equity release process is extremely important to us, so itās fantastic to know you never had to chase for updates and that our team was responsive whenever you called. Attention to detail and proactive case management are key when arranging a lifetime mortgage, and weāre pleased we were able to help your transaction complete smoothly and efficiently.
Thank you for trusting Prime Lifetime with your equity release. Weāre so glad you found us and truly appreciate you taking the time to share your experience.
If we can help you or your family with any future lifetime mortgage or later life lending advice, weāre always here to help and look forward to your annual review.
Reply from Prime Lifetime
Dear Arthur, thank you very much for your 5-star review of Prime Lifetime ā we really appreciate your support.
It was a pleasure assisting you with your equity release and lifetime mortgage arrangements. Our aim is always to provide clear, straightforward advice and to make the lifetime mortgage process as smooth and stress-free as possible.
If you or your family ever need further guidance on equity release, later life lending or retirement mortgage options, weāre always here to help.
Thank you again for choosing Prime Lifetime.
It was a pleasure assisting you with your equity release and lifetime mortgage arrangements. Our aim is always to provide clear, straightforward advice and to make the lifetime mortgage process as smooth and stress-free as possible.
If you or your family ever need further guidance on equity release, later life lending or retirement mortgage options, weāre always here to help.
Thank you again for choosing Prime Lifetime.
Excellent service, update regularly.
Good advice at every level.
Reply from Prime Lifetime
2026.02.04
Dear Archie, thank you so much for your kind review! š Weāre delighted to hear you found our equity release service excellent and appreciated the regular updates and clear advice at every stage of your journey.
At Prime Lifetime, we place a strong emphasis on providing trusted, whole-of-market lifetime mortgage guidance, personalised to your individual circumstances, so you always feel confident and informed about your options.
Our teamās priority is delivering not just good advice, but exceptional customer serviceākeeping you updated, answering your questions promptly, and ensuring the equity release process is as smooth and stress-free as possible.
Thank you for placing your trust in usāwe truly appreciate your feedback and look forward to continuing to support you with any future financial planning or later-life lending needs!
ā The Prime Lifetime Team
At Prime Lifetime, we place a strong emphasis on providing trusted, whole-of-market lifetime mortgage guidance, personalised to your individual circumstances, so you always feel confident and informed about your options.
Our teamās priority is delivering not just good advice, but exceptional customer serviceākeeping you updated, answering your questions promptly, and ensuring the equity release process is as smooth and stress-free as possible.
Thank you for placing your trust in usāwe truly appreciate your feedback and look forward to continuing to support you with any future financial planning or later-life lending needs!
ā The Prime Lifetime Team
Iām very happy to recommend Prime Lifetime to anyone contemplating a mortgage. Mr OāHara provided dedicated , detailed and thoughtful advice and was available without being obtrusive.
Jonathan Suzman, Haslemere
Reply from Prime Lifetime
2026.02.01
Dear Jonathan, thank you very much for your recommendation and kind feedback.
Weāre pleased to hear that Mr OāHara provided clear, detailed advice and was available in a way that felt supportive rather than intrusive. With ongoing economic uncertainty, thoughtful, client-focused advice is more important than ever.
Thank you again for taking the time to share your experience.
The Prime Lifetime team
Weāre pleased to hear that Mr OāHara provided clear, detailed advice and was available in a way that felt supportive rather than intrusive. With ongoing economic uncertainty, thoughtful, client-focused advice is more important than ever.
Thank you again for taking the time to share your experience.
The Prime Lifetime team
Anna and Desmond were friendly and courteous. The procedure was explained step by step and happened exactly as described. I actually got to like them both ! A much better experience than I'd expected. Thank you both for your help.
Reply from Prime Lifetime
2026.01.31
Dear Kate, thank you for your kind feedback.
Weāre delighted to hear that the Prime Lifetime team made your equity release process clear, friendly and straightforward for you. Taking the time to explain each step carefully is a key part of delivering responsible and sustainable equity release advice, so itās great to know the experience matched your expectations and helped put you at ease.
Weāre pleased we could support you in exploring your options and achieving a positive outcome. Thank you again for taking the time to share your experience and we look forward to your annual review.
Weāre delighted to hear that the Prime Lifetime team made your equity release process clear, friendly and straightforward for you. Taking the time to explain each step carefully is a key part of delivering responsible and sustainable equity release advice, so itās great to know the experience matched your expectations and helped put you at ease.
Weāre pleased we could support you in exploring your options and achieving a positive outcome. Thank you again for taking the time to share your experience and we look forward to your annual review.
Desmond at Prime Life was very polite, professional, explained the procedure fully and answered any query I had to my satisfaction.
I wouldn't hesitate to you use their services again if needed,
Reply from Prime Lifetime
2026.01.10
Dear Keith, thank you very much for taking the time to leave such a kind review.
Weāre delighted to hear that Desmond at Prime Lifetime provided a polite and professional service, clearly explaining the equity release process and answering all of your questions thoroughly.
Making sure our clients fully understand their options around lifetime mortgages, later life lending, and equity release advice is extremely important to us.
Your confidence in our service means a great deal, and weāre pleased to know you wouldnāt hesitate to use Prime Lifetimeās equity release services again in the future.
If you ever need further guidance on releasing equity from your home or any later life financial planning, weāre always here to help and look forward to your annual review.
Kind regards,
The Prime Lifetime Team
Weāre delighted to hear that Desmond at Prime Lifetime provided a polite and professional service, clearly explaining the equity release process and answering all of your questions thoroughly.
Making sure our clients fully understand their options around lifetime mortgages, later life lending, and equity release advice is extremely important to us.
Your confidence in our service means a great deal, and weāre pleased to know you wouldnāt hesitate to use Prime Lifetimeās equity release services again in the future.
If you ever need further guidance on releasing equity from your home or any later life financial planning, weāre always here to help and look forward to your annual review.
Kind regards,
The Prime Lifetime Team
I had a fantastic experience with Desmond. From start to finish, he was always on hand, incredibly helpful, and took the time to explain everything clearly. His professionalism, patience, and genuine care made the whole process feel straightforward and stress-free. I felt fully supported and confident in the advice I received. I wouldnāt hesitate to recommend Desmond to anyone looking for excellent guidance. Thank you Prime life and Desmond, Diane
Reply from Prime Lifetime
2026.01.07
Hi Diane & Claudius, thank you for your fantastic review and for choosing Prime Lifetime for your equity release advice.
Weāre delighted to be starting 2026 with such positive client feedback.
Itās wonderful to hear that Desmond provided clear, supportive, and professional guidance throughout your equity release journey.
At Prime Lifetime, we specialise in later life lending and equity release solutions, including lifetime mortgages, and we believe itās essential that clients fully understand their options and feel confident in their decisions.
Your comments about feeling supported, informed, and stress-free truly reflect our commitment to delivering high-quality, personalised equity release advice tailored to individual needs. Patience and genuine care are exactly what we aim to offer every client.
Thank you again for your recommendation. We really appreciate your trust in Prime Lifetime and wish you all the very best and look forward to your annual review.
The Prime Lifetime team
Weāre delighted to be starting 2026 with such positive client feedback.
Itās wonderful to hear that Desmond provided clear, supportive, and professional guidance throughout your equity release journey.
At Prime Lifetime, we specialise in later life lending and equity release solutions, including lifetime mortgages, and we believe itās essential that clients fully understand their options and feel confident in their decisions.
Your comments about feeling supported, informed, and stress-free truly reflect our commitment to delivering high-quality, personalised equity release advice tailored to individual needs. Patience and genuine care are exactly what we aim to offer every client.
Thank you again for your recommendation. We really appreciate your trust in Prime Lifetime and wish you all the very best and look forward to your annual review.
The Prime Lifetime team
An absolute pleasure to deal with this company ended up feeling like one of the family. Very efficient, helpful and caring.
Reply from Prime Lifetime
2025.12.08
Dear Vikki, thank you so much for your wonderful review of Prime Lifetime.
It was an absolute pleasure supporting you, and weāre thrilled to hear you felt like part of the family - that means a lot to our team. We always aim to provide an efficient, helpful and caring service, especially when guiding clients through equity release, lifetime mortgage advice, and other all later-life lending options.
If you ever need further support or want to explore your equity release options for 2026, please donāt hesitate to get in touch. Weāre always here to help.
Thanks again for your lovely feedback!
Prime Lifetime
It was an absolute pleasure supporting you, and weāre thrilled to hear you felt like part of the family - that means a lot to our team. We always aim to provide an efficient, helpful and caring service, especially when guiding clients through equity release, lifetime mortgage advice, and other all later-life lending options.
If you ever need further support or want to explore your equity release options for 2026, please donāt hesitate to get in touch. Weāre always here to help.
Thanks again for your lovely feedback!
Prime Lifetime
Equity release
Would highly recommend Prime Lifetime to anyone.Des and his team were fantastic throughout the whole process. From start to finish they took care of everything and kept myself and my wife in the loop every step of the way.
Date of experience: 11 November, 2025
Date of experience: 11 November, 2025
Reply from Prime Lifetime
2025.11.19
Dear Rick, thank you so much for your fantastic review. Weāre delighted to hear that Des and the team were able to support you and your wife throughout the entire process.
At Prime Lifetime, weāre committed to delivering clear, personalised guidance on equity release, lifetime mortgages, and later life lending, and itās great to know you felt fully informed every step of the way.
Your recommendation means a lot to us. If you ever need further help with equity release in 2026, retirement mortgages or any future lifetime mortgage reviews, our specialist team is always here to provide up-to-date advice and ongoing support.
Prime Lifetime, where life never gets old!!
At Prime Lifetime, weāre committed to delivering clear, personalised guidance on equity release, lifetime mortgages, and later life lending, and itās great to know you felt fully informed every step of the way.
Your recommendation means a lot to us. If you ever need further help with equity release in 2026, retirement mortgages or any future lifetime mortgage reviews, our specialist team is always here to provide up-to-date advice and ongoing support.
Prime Lifetime, where life never gets old!!
This was a seamless process with Desmond & Anna...communication was fantastic..but..not in any way pressured as with other providers..am happy to recommend and have already passed their details onto a good friend..:))
Reply from Prime Lifetime
2025.11.17
Dear Phoebe, thank you so much for your wonderful feedback!
Weāre delighted to hear that your equity release journey with Desmond and Anna felt seamless and that our communication and support stood out without any of the pressure youāve experienced elsewhere.
We always aim to offer clear, specialist equity release advice and a genuinely no-pressure, customer-focused later life lending service, so itās great to know this came through.
Your recommendation means a great deal to us, and we really appreciate you passing our details on to your friend.
If you ever need further guidance on your lifetime mortgage or any other aspect of equity release, weāre always here to help. Thanks again for choosing Prime Lifetime and we look forward to your annual review. š
Weāre delighted to hear that your equity release journey with Desmond and Anna felt seamless and that our communication and support stood out without any of the pressure youāve experienced elsewhere.
We always aim to offer clear, specialist equity release advice and a genuinely no-pressure, customer-focused later life lending service, so itās great to know this came through.
Your recommendation means a great deal to us, and we really appreciate you passing our details on to your friend.
If you ever need further guidance on your lifetime mortgage or any other aspect of equity release, weāre always here to help. Thanks again for choosing Prime Lifetime and we look forward to your annual review. š
Reply from Prime Lifetime
2025.11.13
Dear Mark, thank you so much for your 5-star rating! We're delighted you had a positive experience with Prime Lifetime equity release advice service. Our team takes pride in helping clients across London make confident, informed decisions about lifetime mortgages and later-life lending options. If you ever have any further questions about releasing equity from your home, we're always here to help. Very Best Regard, the Prime Lifetime team.
Itās been a pleasure dealing with Desmond Ohara and his team at Prime Lifetime. Kept in touch all the time, really pleasant and efficient. Every thing went really smoothly and we are more than happy with how it went. Thank you Desmondšš
Reply from Prime Lifetime
2025.11.08
Dear Ray Crid, thank you so much for your kind words and for taking the time to share your experience.
Weāre delighted to hear that the Prime Lifetime team made the equity release process smooth. As we move into 2026 ā a time of ongoing economic uncertainty in the UK ā itās more important than ever for homeowners to explore their later-life finance options with confidence and trusted advice. Weāre proud to help our clients make informed equity release decisions that provide financial security and peace of mind for the years ahead and we look forward to your annual review.
Warm regards,
The Prime Lifetime Team
Weāre delighted to hear that the Prime Lifetime team made the equity release process smooth. As we move into 2026 ā a time of ongoing economic uncertainty in the UK ā itās more important than ever for homeowners to explore their later-life finance options with confidence and trusted advice. Weāre proud to help our clients make informed equity release decisions that provide financial security and peace of mind for the years ahead and we look forward to your annual review.
Warm regards,
The Prime Lifetime Team
Help with mortgage decisions
I was unsure what direction ri take regarding a remortgage , there were numerous options but I was unsure which would be best for me and my circumstances
I spoke with Desmond who has been fantastic from start to finish
He guided me through deciding what was best for me , the process which followed and updated me throughout
Him and his team have been fantastic !
Thank you
Date of experience: 28 October, 2025
Date of experience: 28 October, 2025
Reply from Prime Lifetime
2025.11.05
Hi Philippa, thank you so much for leaving this wonderful review! Iām delighted to hear that you found our support helpful during your remortgage journey.
At Prime Lifetime, we aim to provide clear, tailored mortgage advice and help you navigate each step of the process with confidence. Iām glad I could guide you through reviewing options, selecting the right solution for your circumstances, and keeping you updated throughout.
If you ever want to revisit your mortgage strategy, consider lifetime mortgages, explore how to release equity from your home, or discuss later-life borrowing options, weāre here to help.
Thanks again to you and your kind words. It really means a lot to the whole team.
Best wishes,
Desmond O'Hara
Prime Financial & Estate Planning Limited
At Prime Lifetime, we aim to provide clear, tailored mortgage advice and help you navigate each step of the process with confidence. Iām glad I could guide you through reviewing options, selecting the right solution for your circumstances, and keeping you updated throughout.
If you ever want to revisit your mortgage strategy, consider lifetime mortgages, explore how to release equity from your home, or discuss later-life borrowing options, weāre here to help.
Thanks again to you and your kind words. It really means a lot to the whole team.
Best wishes,
Desmond O'Hara
Prime Financial & Estate Planning Limited
Excellent communications and updates along the entire process , clear & easy to understand terminology. Very happy with service .
Reply from Prime Lifetime
2025.10.25
Hello di, thank you so much for your wonderful review! š
Weāre so pleased your first experience with Prime Lifetime was clear, simple, and stress-free. Itās great to know you felt supported and informed every step of the way. Welcome to Prime Lifetime and we look forward to your annual review.
#PrimeLifetime #EquityRelease #LaterLifeLending #FinancialFreedom #ClearAdvice #NewCustomer
Weāre so pleased your first experience with Prime Lifetime was clear, simple, and stress-free. Itās great to know you felt supported and informed every step of the way. Welcome to Prime Lifetime and we look forward to your annual review.
#PrimeLifetime #EquityRelease #LaterLifeLending #FinancialFreedom #ClearAdvice #NewCustomer
Very helpful. Friendly positive contact throughout
Reply from Prime Lifetime
2025.10.09
Dear Moira, thank you for taking the time to share your feedback.
Weāre delighted to hear you found our team helpful and experienced friendly, positive contact throughout your equity release journey. Our goal is always to provide clear communication and personalised support, helping clients feel confident and informed every step of the way and we look forward to your annual review.
#EquityRelease #LaterLifeLending #ClientCare #FinancialWellbeing
Weāre delighted to hear you found our team helpful and experienced friendly, positive contact throughout your equity release journey. Our goal is always to provide clear communication and personalised support, helping clients feel confident and informed every step of the way and we look forward to your annual review.
#EquityRelease #LaterLifeLending #ClientCare #FinancialWellbeing
We received excellent customer service from Desmond O'hara. Everything he did for us was a first class service. I would recommend to anyone.
Reply from Prime Lifetime
2025.09.26
Dear Jayne, thank you so much for your kind words! Weāre thrilled to hear that you received a first-class service from Desmond OāHara and that youād recommend us.
At Prime Lifetime we pride ourselves on guiding clients through complex options such as equity release, lifetime mortgages, and later-life lending. With the market in 2025 seeing lifetime mortgage rates varying depending on lender, age, loan-to-value (LTV) and product type, itās more important than ever to have an expert like Desmond & the team at Prime Lifetime helping you understand which plan best suits your needs.
If you ever have questions about the no-negative-equity guarantee, drawdown vs lump-sum lifetime mortgages, or how plans might impact inheritance or downsizing options, Desmond is always ready to make sure everything is clear.
Thank you again for trusting us with your equity release / lifetime mortgage journey. We look forward to continuing to provide top-tier advice and service with your annual reviews.
Warm regards
The Prime Lifetime team
At Prime Lifetime we pride ourselves on guiding clients through complex options such as equity release, lifetime mortgages, and later-life lending. With the market in 2025 seeing lifetime mortgage rates varying depending on lender, age, loan-to-value (LTV) and product type, itās more important than ever to have an expert like Desmond & the team at Prime Lifetime helping you understand which plan best suits your needs.
If you ever have questions about the no-negative-equity guarantee, drawdown vs lump-sum lifetime mortgages, or how plans might impact inheritance or downsizing options, Desmond is always ready to make sure everything is clear.
Thank you again for trusting us with your equity release / lifetime mortgage journey. We look forward to continuing to provide top-tier advice and service with your annual reviews.
Warm regards
The Prime Lifetime team
Equity Release
I was very nervous about doing equity release but Desmond OāHara gave me amazing advice, made the process really easy and smooth. Plus he was always so pleasant to speak to throughout my journey!
Date of experience: 12 September, 2025
Date of experience: 12 September, 2025
Reply from Prime Lifetime
2025.09.13
Thank you Rosa, at Prime Lifetime, we know that doing equity release can feel like a big step, so weāre delighted to hear that Desmond and the team gave you such clear guidance and made the process smooth and stress-free. A friendly approach and expert advice are exactly what we aim to provide for every client considering options like a lifetime mortgage or retirement mortgages.
Itās fantastic to know you felt supported throughout your journey. If anyone is thinking about doing equity release and wants professional, regulated advice, weād be happy to help explain the options, compare equity release rates, and make the process as straightforward as possible.
Thank you again for choosing Prime Lifetime ā we really appreciate your trust!
Itās fantastic to know you felt supported throughout your journey. If anyone is thinking about doing equity release and wants professional, regulated advice, weād be happy to help explain the options, compare equity release rates, and make the process as straightforward as possible.
Thank you again for choosing Prime Lifetime ā we really appreciate your trust!
I would personally like to thank Des and the team at Prime Lifetime for everything they did for me although it was a bit stressful at times everything went well so once again thank you
Reply from Prime Lifetime
2025.09.08
Dear Nick, thank you for your wonderful feedback.
Weāre so pleased that Des and the Prime Lifetime team could guide you through your equity release journey. We know releasing equity from your home or arranging a lifetime mortgage can sometimes feel overwhelming, so itās great to hear that you felt supported every step of the way. Our goal is always to provide clear, professional equity release advice and help our clients find the right later life lending solution with confidence. We truly appreciate you choosing Prime Lifetime and are delighted everything went smoothly in the end. We look forward to your annual review and anything required meantime, as ever, please don't hesitate to contact us.
Weāre so pleased that Des and the Prime Lifetime team could guide you through your equity release journey. We know releasing equity from your home or arranging a lifetime mortgage can sometimes feel overwhelming, so itās great to hear that you felt supported every step of the way. Our goal is always to provide clear, professional equity release advice and help our clients find the right later life lending solution with confidence. We truly appreciate you choosing Prime Lifetime and are delighted everything went smoothly in the end. We look forward to your annual review and anything required meantime, as ever, please don't hesitate to contact us.