Aiims group provided exceptional service for our e-commerce shoot. Their photographers, videographers and content creators were extremely patient and helpful in ensuring our products could be showcased beautifully. I would highly recommend them to any new small business. Thank you Zara and the team at Aiims!
9. The Most Frustrating Part
The most frustrating part was that after ending the relationship, we had to spend a significant amount of time working with our new agency to clean up, reconnect and understand accounts and assets that we believed should have remained under our company's control.
Instead of simply moving to a new agency and continuing to focus on our business, we had to spend considerable time dealing with account structures, access issues and tracking concerns.
10. Communication and Client Service
Our disappointment was not only related to advertising management.
We also found the communication frustrating at various stages of the relationship.
Some Account Managers came across to us as dismissive, and the response time was sometimes unacceptable.
On one occasion, we waited six days for a response to a single email.
When a client is paying an agency to manage an important part of their business, we believe timely communication, accountability and clear explanations are basic expectations.
11. Our Overall Experience
Our experience with Advisible and subsequently Aiims left us extremely disappointed and frustrated.
We engaged an advertising agency because we wanted professional management, better advertising performance and reliable conversion tracking.
Instead, after ending the relationship, we found ourselves spending significant time with a new agency trying to understand the previous account structure, address tracking concerns and regain appropriate access to our business assets.
The biggest lesson we took from this experience is that businesses should make sure their Google Ads, GA4, Google Business Profile, domain, Google Tag Manager and other important digital assets remain under accounts that the business itself controls.
We wish we had paid much more attention to this from the beginning.
This has been a very frustrating experience, particularly because so much time and energy had to be spent dealing with these issues after the relationship ended.
6. Difficulties Regaining Access After Ending the Relationship
After we clearly communicated that we no longer wished to continue the relationship, we still experienced difficulties obtaining full access to some of our Google Business Profile, GA4 and Google Ads assets.
At one point, the explanation provided to us was simply:
“This is company policy.”
For us, this was extremely frustrating.
These accounts are essential to running our business and working with other service providers. We expected the transition to a new agency to be straightforward, rather than having to spend significant time resolving access issues.
7. What We Discovered When Moving to a New Agency
We eventually engaged a new advertising agency and asked them to review our existing Google Ads setup in detail.
We wanted to understand how the account had been structured, where our advertisements had been appearing and how conversion tracking had been configured.
During this review, our new agency identified placements and conversion-related settings that raised significant concerns for us.
For example, one of the higher-traffic sources identified in the account was mobile app / gaming placements.
Another traffic source was labelled as an “Enquiry Form”, despite our website not having an enquiry form.
These findings made us question whether the account structure and traffic/conversion data had been configured in a way that accurately reflected our actual e-commerce business.
8. Conversion Tracking Concerns
Our new agency also identified issues with the way sales and conversion tracking had been configured.
For an e-commerce business, accurate conversion tracking is fundamental.
We were paying for professional advertising management with the expectation that our advertising performance would be measured accurately and that the data would allow us to make informed decisions about our advertising budget.
Instead, after moving agencies, we found ourselves having to investigate whether the historical conversion setup accurately represented what was actually happening on our website.
Extremely Disappointing Experience with Aiims
Our original advertising agreement was with Advisible, which was later merged into Aiims. Because of that, our experience with Aiims was not limited to the period after the merger — it also included the ongoing management of the accounts and systems that had originally been established under Advisible.
I am leaving this review separately because, from our perspective, the issues we experienced continued through the transition and ultimately became even more apparent when we tried to move to a new agency.
1. Constantly Changing Account Managers
Advisible was the company we originally signed with, and it was later merged into Aiims.
Throughout our time working with the business, we went through numerous Account Managers. The only Account Manager we felt was genuinely helpful and responsible in managing our account eventually left the company as well.
Every time a new Account Manager took over, we had to explain our business, products, priorities and advertising strategy again.
For a business paying an agency to manage an important part of its marketing, this made it very difficult to maintain consistency and build any meaningful understanding of our business.
2. Limited Visibility Into What Was Actually Being Done
Once our Google Ads account had been established, our overall experience was that there was very limited visibility into what was actually being changed or optimised.
When performance was good, we were generally told:
“The performance is good, just keep it going.”
When performance was poor, we were told:
“We have made some adjustments.”
or:
“We are still making adjustments and monitoring the results.”
Whenever we asked what had actually been changed, we often did not receive a clear explanation.
At one point, I asked that screenshots simply be provided so we could see what changes had been made. Even that was not provided.
Throughout this period, we continued paying the monthly management fee.
3. Limited Proactive Optimisation
Based on our experience, we did not see the level of consistent, proactive and in-depth optimisation that we expected from a professional advertising agency.
We expected the agency to actively analyse the account, identify problems, test different strategies and continuously look for opportunities to improve performance.
Instead, our experience often felt reactive rather than proactive — we would receive a report, be told that performance was either good or that adjustments had been made, and then be asked to wait for the results.
4. Account Structure and Digital Asset Management
One of the biggest issues became apparent when we decided to move to another advertising agency.
We discovered that our Google Ads, GA4, Google Business Profile, domain and other business assets had been connected and managed across different accounts and email addresses.
These are fundamental business assets that we expected our own company to retain clear ownership and administrative control over.
After moving to a new agency, we had to spend a significant amount of time trying to understand the existing structure, reconnect accounts and regain appropriate access and control.
Only during this process did we realise how complicated the existing setup had become.
5. Dispute Over “Intellectual Property”
One of the most difficult parts of the process was being told, when we requested access to our own accounts and assets, that some items were considered the agency's “intellectual property.”
This was extremely difficult for us to understand.
We had engaged the agency to manage our advertising. We had not understood that this meant the agency would retain control over business accounts or assets that we had created or were using to operate our business.
This raised serious concerns for us about how ownership and access to digital assets were handled during the relationship.
For more, see the next one.
Five star service from the team at AIIMS Group. They were professional, knowledgeable and easy to deal with from start to finish. Communication was excellent, and they genuinely cared about helping our business achieve the best results. Highly recommended!
An Absolutely Incredible Experience – Huge Credit to AIIMS Group!
What an absolutely incredible event hosted and coordinated by AIIMS Group on Saturday, 12 September!
I travelled seven hours to attend, and I can genuinely say it was worth every single minute of the journey. From the moment we arrived until the event finished, the organisation was outstanding. Everything was incredibly well coordinated, professional and seamless, which speaks volumes about the amount of work and planning that must have happened behind the scenes.
The atmosphere was simply amazing. Everyone attending was genuinely excited to be there and having the most incredible time. What stood out most was the positivity throughout the entire event — not a hint of negativity from start to finish, just people enjoying the experience, connecting, laughing and making some fantastic memories.
The AIIMS Group team should be extremely proud of what they achieved. Coordinating an event of this scale and creating such a positive, welcoming and enjoyable experience for everyone involved is no small task.
A massive congratulations to the entire AIIMS Group team. The event was an absolute credit to you and a HUGE success!
Seven hours of travel to get there — and I would do it all over again. ⭐⭐⭐⭐⭐
My team and I have been working with AiiMS for around 2 years now, and their Dubai team recently took the lead on a complete rebuild and modernisation of our Thailand website. They did a fabulous job (as always), creation a bilingual site with hundreds of pages in both Thai and English, while sticking closely to our global brand standards and collaborating with our team members across multiple timezones. Well done AiiMS Dubai team!
I’ve had a great experience working with AIIMS for our marketing. The team has been professional, responsive and genuinely focused on helping our business grow.
A special mention to Jordan, our Account Manager, who has been excellent to deal with. He’s always easy to reach, keeps us updated, explains everything clearly and is constantly looking at ways to improve our results. It’s great having an account manager who actually takes the time to understand our business and what we’re trying to achieve.
Highly recommend AIIMS, and especially Jordan, to any business looking for a reliable marketing team.
Honestly this aiims group team are by far the best in the UAE they helped my business with SEO and Ai SEO Services, as a global design company we were looking for the best agency and stumbled across this company and met with Zaid a expert in strategic planning
Very good ai seo company
Good service
There infrastructure is built for everything a business needs
Very efficient with tracking and measurement very growth driven with strategy
Date of experience: 16 June, 2026
I have been working with them for the last 3 months and the experience has been fun, engaging and very helpful for a growing perfume company like ours. Exactly what I needed to outsource our marketing function and the team of Hiba, Victoria, Frankie and Tun Tun have been very accommodating to what we wish to direct ourselves towards
Beware
Beware
Ravi and his team are commission based and take your money and do nothing to help your business
Very dishonest people at Aiims Group
Date of experience: 14 May, 2026
I am genuinely grateful to our account manager Frankie, Social Media Specialist Alyssa, and the design team. Starting in a new market with little marketing experience was challenging, but the AIIMS team really took the lead and guided me every step of the way. They are not only creative and professional, but also incredibly proactive and reliable. They handled everything from designs to research and made the whole process smooth and stress-free. Truly appreciate all their support and professionalism!
The website design was exactly to our vision. The website is clean, professional and easy to navigate. Communication with Anthony was excellent throughout the entire process. Highly recommend Anthony and the team at AIIMS.
Would highly recommend, from start to finish Rhys has done the best job. Reply rate is 10/10 24/7. Everything he has set up and completed for my company has always been on time and ready to go. I went from 0 to a lot of work very very quickly. Very knowledgeable company, I would definitely recommend to someone who is looking to build their company.
Verified Company
