ActiveCampaign Reviews

Wilberth H. 2025.08.08

     

A happy user Overall: I enjoy creating automatizations and very visual email designs. Also, all the information I get about prospects is very useful for strategy. Pros: The automatization tools are very useful and give me flexibility to design any strategy that is best for my business. Cons: I feel it is slow in general, and it would be very nice to make it faster when navigating the platform.

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Maurizia M. 2025.07.21

     

ActiveCampaign pros and cons Overall: This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses. Meanwhile though, the quality of the service is great. Pros: It's reliable in its stats and the way it avoids spam. I really like the way they set the automations. Cons: Their price policy. It's very expensive and when you upgrade to something you basically will never be allowed to downgrade, or you will pay MORE. So you are basically stuck in giving them a lot of money, and if your list fo contacts grows, this lot will become A LOT.

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Mona W. 2025.07.03

     

Solid Tool Pros: It has the most important features and is quite simple to use. Furthermore, it has automations/flow, which makes a lot easier. Cons: a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)

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Kai Z. 2025.06.02

     

overview of active campaign Pros: It has powerful Automation Capabilities and advanced Segmentation and Targeting, also it has its Built-In CRM for Sales Automation Cons: Pricing Increases with Contacts and Feature, it is a limited Free Plan and difficult to icnrease contracts and features

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Andrew W. 2025.05.04

     

Advanced automation platform Pros: It’s one of the most powerfull marketing automation platform out there, pretty cool if you wanna set up some detailed customer journeys Cons: Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances

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Ilayda S. 2025.04.28

     

The flexible marketing automation that grew with our team. Overall: It allowed us to remain constantly in contact with our customers, strengthen our loyalty programs and increase the number of repeat transactions. Pros: ActiveCampaign allowed us to start simple and then really scale. We’re using this based on a couple of things. I love how user-friendly the automation builder is it was so easy to set up welcome series, abandoned cart reminders, and loyalty emails. Cons: Some of the reporting dashboards can be a little clearer. The platform is at times a few extra clicks to dig into how a campaign is performing.

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Laura D. 2025.04.24

     

ActiveCampaign Is a Prime Contender in the Email Marketing Space Overall: Overall, ActiveCampaign is a prime contender in the email marketing tool space. One of our nonprofit clients uses it and it works for them. Pros: ActiveCampaign is an email marketing tool that businesses and agencies can use to segment and target specific email communications to customers and supporters. It also has great reporting and analytic features for email engagement. Cons: The ActiveCampaign dashboard can be a bit difficult to navigate at first with all of its features and functionality.

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Natalia R. 2025.04.23

     

Excelente herramienta de email marketing. Overall: Muy positiva hasta ahora. Las automatizaciones funcionan muy bien. Pros: Es una plataforma estable y que funciona correctamente, sin contratiempos. Es la mejor que hemos usado hasta ahora (probamos varias antes) Cons: Tuvimos algunos inconvenientes para cambiar el plan, no funcionó automáticamente, esto podría ser mejor. Poder cambiar a un plan más grande o mas pequeño fácilmente.

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Rahman A. 2025.04.21

     

No More Complicated Email Automation Overall: I used ActiveCampaign to create drip campaigns for seasonal promotions. It allowed me to re-engage older leads without blasting the same message to everyonw. The open rates shot up, and we actually received more replies than usual from the segmented list. Pros: What struck me was how easily I could create automated sequences that were genuinely triggered by user activity. I didn’t have to code or work out sophisticated flows, I just selected triggers and actions, and it did the rest. The integrated CRM also helped me maintain clean and responsive customer lists. Cons: This can get a little messy, especially when you are dealing with multiple campaigns. I often had to search around for specific conversion data on email flows.

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Dan T. 2025.04.16

     

Beware if you use this one feature you may want to reconsider active campaign Overall: Im actually reconsidering our decision due to the lookup not being able to be done. Pros: The team, the price is reasonable and the automation builder is advanced when compared to the others. Cons: It’s missing a core CRM feature... the ability to create a custom lookup field that links one contact to another. This is standard in CRMs like Salesforce, Zoho, HubSpot, and even Freshsales. We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it. It’s now blocking our rollout and forcing us to look at alternatives.

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Inamari N. 2025.04.14

     

Overall great experience, some bugs have creeped up Pros: The ease of use of setting up an automation, importing contacts etc. Cons: Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing.

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Mary M. 2025.04.13

     

Bestes E-Mail-Marketing-Tool Pros: ActiveCampaign bietet nicht nur Listen-basiertes, sondern auch Tag-basiertes E-Mail-Marketing an, was essenziell für interessenbasiertes E-Mail-Marketing ist. Ich habe durch meine Arbeit als Webdesignerin schon mit ziemlich allen Anbietern gearbeitet, doch ActiveCampaign hat mich vollends überzeugt. Die Integration ist wirklich einfach und funktioniert reibungslos mit Zahlungsanbietern und Mitgliederbereichen. Cons: Die deutsche Übersetzung ist sehr dürftig. Für viele meiner Kund*innen ist dies ein Problem. Das Design der Formulare ist sehr schlicht und bedarf wirklich eines Updates. Der Kundensupport schickt oft auf sehr spezifische Fragen lediglich Links zu Anleitungen, die jedoch bereits gelesen wurden und nicht geholfen haben. Gerade wenn man sich technisch sehr gut auskennt, erhält man Antworten, die einfach nur copy / paste sind und nicht weiterhelfen.

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Daniel K. 2025.04.10

     

Very fine. Pros: Does what its supposed to do. Works well with all kinds of systems. Cons: High Cost but very professional. Could be translated better into german.

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berta B. 2025.04.09

     

herramienta de email marketing excelente muy fácil de usar Overall: Puedo dar seguimiento a mis clientes a través de campañas de email marketing facilmente Pros: Que es una herramienta de email marketing muy fácil de usar Cons: la forma de ingresar a mi página es muy complicada

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Sandra S. 2025.04.08

     

Gutes Newsletter-Programm Pros: Wenn man sich einen Überblick geschaffen hat ist es eine einfache Bedienung. Die Bausteine sind leicht zu platzieren. Cons: Der zuletzt angehobene Preis, anfangs war die Einarbeitung zeitraubend

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Vincenzo Bernardino R. 2025.04.06

     

Marketing automation with superpowers Overall: I've used it in different instances to create automation. It's not the easiest tool but not even too hard, it goes very deep Pros: If goes very deep into marketing automation building Cons: There's nothing I don't like maybe it's a bit pricey but it makes sense for the tool

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Maike W. 2025.03.23

     

Meine ActiveCampaign Bewertung Overall: Ich bin sehr zufrieden und werde es weiter für mein Email-Marketing nutzen. Pros: Die umfassenden Möglichkeiten der Nutzung. Perfekt für professionelles Email-Marketing Cons: Einige Anwendungen sind kompliziert. Ich musste mir erst Tutorials vor der Nutzung anschauen.

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Ramos J. 2025.03.17

     

A versatile email automation and customer engagement tool Pros: I like its advanced automation builder which has been instrumental in helping us to create complex workflows. I also like the tag based contact management which allows you to organise contacts effectively. Cons: The pricing scales up quickly as the number of contacts increases which makes it quite expensive in the long run.

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Matteo A. 2025.03.12

     

Not bad, but price too High Pros: Friendlyness, easy to use, functionality Cons: Price! It is really too expensive.

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Lucas B. 2025.03.12

     

Good tool! Pros: - Simplicity - Connectivity to other tools - Comparably low cost Cons: - UX seems a bit old by now - Loading speed of the webtool could be faster

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