Even when critically examined, imperfections are minimal and non-intrusive. Any minor flaws feel hum
that you can return at any moment with consistent, meaningful results. That kind of emotional reliability is increasingly rare, and it makes the experience feel both substantial and memorable.
Amazing products, but they can't just rely on being the only store with Paul Harnden in nyc. Harnden might be the only person I can think of more pretentious than the sales people in this store...
I was about to spend 2k+ but the attitude of the staff sent me right out the door. I can buy guidi's elsewhere, thank you. Also being followed by the security guard (I believe, because i was dressed a bit scantly that day)was fun.
Even my friend who works in high-end fashion retail and understands these retailers have an allure of exclusivity to keep was not impressed by the attitude of the sales people.
Amazing store, beautiful lines like Comme des Garcons, Casey Casey, Boboutic, Paul Harnden and many more. The store is so beautiful, like a museum and is a real bit of Soho history. Mizuno is wonderful...go see her!
Avant garde. Paul Harnden and Skelton. Two of my favorites. I went to this boutique with a friend today and was amazed by the selection of the boutique.
The staff members were great, knew the fashion scene, and it was incredible to finally talk to people who appreciate the same designers I do. The selection is great. They've been around a long time. Prices are what you expect. Great store.
IF SOHO is a must-visit if you're into artisanal fashion! Rodolfo was incredibly friendly and passionate about the pieces IF carried (my favourite makers and brands like m.a+, Elena Dawson, Yohji, and John Alexander Skelton).
He was excited to show me a bunch of new m.a+ pieces to try on that were not on the sales floor yet.
Thank you Rodolfo for your hospitality and for making the visit to the shop an amazing experience!
I was recommended this store by friends, but am very disappointed with my experience. No one greeted me as I walked in, I almost thought there was no one inside. Three minutes later as I’m browsing, another person walks in and is welcomed warmly by staff.
I’m the type of person that likes to walk through the entire store to get an idea of what I would like to try on. There was a staff member straightening the clothes I was looking at as soon as I touched them, almost following me, making me nervous. Still no greeting whatsoever, just eyeing me even though I smiled quickly at them.
Despite this, I still wanted to try on. That same salesperson helped me into a dressing room. They were not personable at all! Not trying to talk to me about the piece, despite me attempting to make conversation. Other people were being helped around me, but it seemed like they all were regulars.
As I was deciding if I should buy, the lady who was supposed to be assisting me was already helping another customer who had walked in and got greeted with familiarity. Throughout my entire shopping experience, I felt like I was intruding on a closed group. Felt very clique-y to me, and felt like my money was not wanted.
I was so put off, I walked a few blocks away to the Yohji store where I spent my money and got a better experience despite not being dressed to the nines that day.
My advice as someone who used to work luxury retail, treat everyone who walks through your store equally!
Incredible selection of hard-to-find brands. They are the only stockists in the US for a number of brands, and carry quite a lot of inventory for them too. Paul Harnden, Skelton, Nosapluna, the list goes on. But they also carry brands like Rick Owens, so there is a wide variety of what you can find here.
But beyond that, the staff is incredibly knowledgeable about the brands they stock, and very attentive to customers. You couldn’t ask for better service or better staff. Definitely the best boutique to go to in NYC
In una Manhattan dove i negozi si stanno appiattendo con proposte dei soliti brand, che puoi trovare facilmente, o comunque con una ricerca ormai priva di quella efficacia che contraddistingueva questa magnifica città, questo è forse uno dei pochi negozi dove si possono trovare pezzi bellissimi.
Si capisce che chi fa ricerca è un professionista con grande competenza ed il negozio è molto bello.
The staff here are incredibly friendly and genuinely helpful. I really appreciate the thoughtfulness they put into helping me choose outfits that truly complement my style and make me look my best.
Train your salespeople to not give the glare and judgy attitude I experienced yesterday. How do you know who can and can’t afford to shop at this store? Huge store, completely empty on a weekday in the early afternoon. You should be happy people are stopping in. Ick.
I went to this boutique with a friend today and was amazed by the selection of the boutique. The staff members were wonderful and it was incredible to finally talk to people who appreciate the same designers I do. The staff memebers were so informative and helped me find a less expensive piece to beign my collection of a favorite designer of mine. I can’t thank them enough for putting up with my indecisiveness and I can’t wait to return.
-Edward Hernaez
You can choose clothes in this store, but don't buy clothes here. The price of the clothes you buy here is usually twice as expensive as on ssense and farfatch, I bought a shirt yesterday for 800 dollars and then searched for this shirt on ssense this shirt final sale was only 330 dollars. I went to the store today and tried to get a refund and they said you can only exchange, not refund. So I used store credit to exchange for another shirt which was worth 900$ but only 390$ on ssense.I don't want to go to the store again and waste my time.You can try on what you like in the store and buy the same shirt online.You can even save the tax. The clerks are very nice but the prices are outrageous
Verified Company
