Clearer pricing page transformed our calls
The pricing page on our website was one of those vague ones that said contact us for a quote without giving anyone any real sense of what they were getting into. We always assumed keeping pricing off the site was smart, made people call us before deciding. TrueShield made the case that for the kind of searches we were targeting, people comparing options and almost ready to buy, not knowing the price range at all was more likely to send them somewhere else than to make them call. They redesigned the page to give enough information to qualify people without locking us into specific numbers, explained what affected pricing, what the process looked like, what clients at different levels typically invested. Calls from that page changed, fewer confused people asking basic questions, more people who already understood what they were looking for and were calling to move forward.
体验日期: 10 August, 2026
体验日期: 10 August, 2026