15 Marketing Dashboard Types to Try

Author: Victoria Csiga

If you want to be successful with your marketing, you need to know if what you are doing is effective. That’s where the marketing dashboard comes in. As a way of showing you how well your marketing efforts are performing, the dashboard is all but essential for any business looking to monitor the progress of […]

Category: Marketing

Branding checklist for businesses: 10 things not to miss

Author: Victoria Csiga

If you’re in the process of starting up a new business or brand, then you’ve surely got a lot on your plate. To make the process a little easier, we strongly recommend that you draw up a simple branding checklist. With a checklist, you can see at a glance what you have to do in […]

Category: Marketing

How has social media changed marketing?

Author: Victoria Csiga

Unless you’ve been living under a rock for the past decade, you’ll know the immense influence social media has had on marketing campaigns and branding. Yet how many people can say that they know just how social media has changed marketing? Sure, it allows companies to access an international audience at the press of a […]

Category: Marketing

Rewarding Marketing Process in 5 steps

Author: Victoria Csiga

To perfect your marketing process, and ensure it yields the results you’re looking for, you’ll want to read through this comprehensive guide as we’ve compiled some of the best tips and tricks for converting interest to action.  Typically, your average marketing process will be made up of four different stages. These generally include strategic marketing […]

Category: Marketing

The 25 Best Review Platforms

Author: Victoria Csiga

The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service. Given that most consumers rely on user reviews to inform their purchase decisions, it’s hard to overestimate the importance of these review […]

Category: Marketing

How To Get Product Reviews? 3 Ways To Get Them Quickly

Author: Victoria Csiga

Definiton | Why are they important? | How to get them? | Product reviews are essential for any business that sells directly to customers since they can shape and influence consumer purchase decisions. This is especially true if you use an eCommerce store since customers won’t be able to physically get their hands on the […]

Category: Marketing

Review Marketing: 7 Ways to Use Reviews in Your Marketing Strategy

Author: Victoria Csiga

If you’re a business owner or in charge of a business’s marketing efforts, then it’s likely you’ve heard of review marketing. In case you haven’t, review marketing refers to the free marketing strategy that is collecting reviews and leveraging them for more brand exposure and, hopefully, sales. It isn’t as simple as just soliciting reviews […]

Category: Marketing

Understanding the 7 Basic Principles of Marketing

Author: Victoria Csiga

While there are many innovative and creative ways to market your business and products, many companies stick to the foundational principles of marketing to sell their goods. There are around seven generally agreed-upon marketing principles, though some would tell you that there are just four. Understanding what these principles are and how to use them […]

Category: Marketing

The Streisand Effect: What is it? How Does it Affect Brands?

Author: Victoria Csiga

In a nutshell, the Streisand Effect is what happens when a brand attempts to keep information secret but ends up causing it to spread like wildfire instead. As you can imagine, this can be an incredibly embarrassing phenomenon for businesses and brands as it reveals their hidden intentions to the world in spectacular fashion. What […]

Category: Marketing, News

Online Reputation Management Guide for Businesses

Author: Victoria Csiga

Reputation management is just as important as collecting and curating customer reviews for businesses since it can greatly impact how consumers perceive you. If you don’t have a handle on your online reputation, you’ll be open to criticism from customers and your sales will suffer as consumers won’t see you as a trustworthy brand. Why […]

Category: Marketing, News